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The Blog

My thoughts on:
  • Entrepreneurship

Create Once. Distribute Forever. – My New Book & A Bunch Of Bonuses

It’s been over a decade since I pressed publish on my first piece of content online. In that time, I’ve made lifelong friends. I’ve reached millions of people. I’ve written more than four ebooks. I’ve written hundreds of blog posts...

  • B2B Marketing

Top 12 B2B Marketing Books in 2024

Humans never stop learning. Whether it’s personal growth or professional game-changing, this relentless pursuit of knowledge is our superpower. It keeps us innovative, agile, and ahead of the curve. I’ve analyzed Amazon, Barnes & Nobles, surveyed LinkedIn execs and asked...

Most recent posts
  • Uncategorized

Blog goes down and I got a new job

So a few weeks ago my blog was attacked by a nasty little critter called a virus. I’m not quite sure how I got it – But since then, the virus has been removed and the Cool Perspective is back...

  • Just Business, Leadership

What Mothers Can Teach You About Business

With Mothers day coming around the corner I thought it would only be appropriate to dedicate this post to my Mom (Hi Mom) and all the other moms, mommas, mommies and mas out there. Over the past couple decades my...

  • Inspiration, Marketing, Social Media

Stella Artois uses Facebook Connect to Blow Your Freakin’ Mind

Have you ever heard of the playboy, actor, film producer and charmer Jacques D’azur? If so, don’t be caught off guard when I tell you he isn’t actually real. He’s the main character in Stella Artois and The Cannes Film...

  • Inspiration, Just Business, Social Media

The secret to having influential bloggers to write about your business?

Companies are spending thousands of dollars to get bloggers to review their products and services on their websites. The idea of blogger outreach has become a heavily discussed tactic in digital and social media marketing.  Some companies have based their...

  • Inspiration, Marketing

Everyone’s doing it…

If you haven’t heard of Call of Duty: Modern Warfare you are way too cool for this blog. It has been one of the most talked about video games since Mario Kart 64. And if you’ve never heard of that...

  • Marketing, Social Media, Uncategorized

Five Years from Now…

I was creeping through Seth Godins archives this past week and stumbled upon a post that made me think. It made me think about the future and how fast things are changing every single day. This time last year I...

  • Marketing

Provocative LEGO Ads – Did they go to far?

The advertisements below were brought to my attention when Richard Darrell shared them on the Bit Rebels website. Richard wasn’t a fan of these LEGO advertisements stating, “Everything about them is wrong, and I just don’t see the purpose of...

  • Inspiration, Young Professionals

The Fringe Benefits of Failure, and the Importance of Imagination

This chat from J.K. Rowling is about two years old now. But as I watch several of my friends update their facebook statuses saying they’re done I can only hope that they’ve watched this video. The words of J.K. Rowling...

  • Entrepreneurship, Inspiration, Just Business, Marketing

Marketing Tactic 101 – Ridiculous and New

The Consumerist shared an article about a new 32% beer recently. Here’s a piece, It could be the biggest thing from the UK to hit American shores since the British Invasion — or at the very least it could do...