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The Blog

My thoughts on:
  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

Most recent posts
  • Content Marketing, Marketing, Social Media

4 Content Marketing Lessons From The Obama Campaign

What does it take to win an the US Presidential election? You know the deal, a charismatic leader who has a vision for the middle and lower class, rallies support from celebrities and has the ability to identify and embrace...

  • Content Marketing, Marketing

3 Unconventional Approaches to Creating Awesome Business Content

You already know content marketing is an effective marketing approach for businesses, but how do you ensure that your content is worth reading? How do you ensure that readers keep coming back and how do you hook them like a...

  • Marketing, Social Media

How to Go Viral on Facebook Using Reactive Storytelling

After working with and helping hundreds of brands with Facebook, I’ve learned a thing or two about doing it effectively… One of the most important things I’ve learned is that telling a brand story that is intentionally developed based on...

  • Marketing, Social Media

How to Make Your Facebook Post and Page Go Viral

Have you ever seen a status update from a brand with hundreds of shares? You know, one of those clever images that play off of something that happened recently in the news or was going viral on sites like BuzzFeed...

  • Entrepreneurship, Just Business, Marketing, Startups, Young Professionals

6 Business Lessons from 8 Years of Fantasy Football

What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football...

  • Social Media

Facebook SEO: The Only (and shortest) Guide You Need

Facebook Search Optimization: Two Levels Google is still the king of Search; this hasn’t changed and won’t be changing anytime soon. YouTube is number two but when it comes to Facebook users are becoming more and more accustomed to using...

  • Entrepreneurship, Just Business

How to Deliver a Successful Workshop with 5 Proven Tactics

People want less lecturers putting them to sleep and more quality presenters keeping them entertained and educated. A captvating storyteller can truly be the key difference between an audience that goes to sleep during a workshop and one that wants...

  • Entrepreneurship, Inspiration, Startups

11 Things I’ve Learned in the first 9000 Days of My Life

It’s official. I’ve been alive for 9,000 days. That’s 24 birthdays, more than a hundred handshakes, a thousand hugs, a handful of kisses, a few deaths, a couple births, four graduations, friends made and friends lost – decisions made and...

  • Entrepreneurship, Inspiration, Just Business

Cheaters always Win and Winners always Cheat

I’m a competitive person. I play to win no matter what the game is. No matter if were playing a game of scrabble or a game of dodgeball; I play to win. And while its often a fault of mine...