Contact Ross

The Blog

My thoughts on:
  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...

Most recent posts
  • Entrepreneurship, Just Business, Marketing, Social Media

Six Reasons Why You Can’t Make Your Facebook Marketing Work

Do you know what separates the great digital marketers from the rest? Many believe it’s the ability to recognize new trends and identify the next big thing. I think it’s the ability to capitalize on what’s in front of us...

  • Entrepreneurship, Social Media, Startups

Why Pinterest Will Rule The Web in 2012

Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...

  • Just Business, Leadership, Marketing, Young Professionals

5 Great Insights to Keep in Mind When Targetting Generation Y

Baby Boomers have been the most attractive market as consumers for the last 20 years. Their over consumption and excessive disposable income has made them a marketer and business owners dream. Sadly though, the times of Baby Boomers being the...

  • Inspiration, Young Professionals

Embrace Optimism – A Lesson We Can Learn from Jack Layton…

In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was...

  • Entrepreneurship, Technology

The Future of Work – What it will look like in 20 years

Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one...

  • Just Business, Leadership

More Friend Requests and Less Meeting Requests

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference...

  • Marketing, Social Media

5 Steps to Generate Awareness Using Facebook

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

...
  • Just Business, Leadership

How to Create a Great Team

Growing up in the 90’s I had the chance to watch The Chicago Bulls, one of the greatest basketball teams to ever play in the NBA. It consisted of three NBA Hall of Famers; Michael Jordan, Scottie Pippen and the...

  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...