The Blog

My thoughts on:

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts

Don Draper is easily one of my favorite characters on “Mad Men.” As a self-described digital Mad Man, I take great pleasure in watching his character manoeuvre through a day of ideation and marketing. Don Draper is what many would...

Generating a handful of likes on Facebook isn’t hard. It’s also not hard to create Facebook posts that go viral. Now, if you’re struggling with these first two tactics, there are a handful of posts out there on making great...

I’ve always been fascinated by teachers, professors and professionals who are able to deliver a presentation and rock the stage like a musician. Especially those who experience repeated success and can consistently deliver great presentations time after time again. In...

My first love was Hip Hop. Now, I know Hip Hop gets a bad rap (pun fully intended) but I’m not of the belief that all Hip Hop music is bad. If you can get past some of the language...

Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums; the digital marketer of today requires...

I sent a long text message explanation to my mom and pop I got the same speech when I left 30 Rock My mom like “Why you wanna leave a good job?” My dad like “Do your thing, boy, don’t...

Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to...

The idea of developing a variety of different pieces of content as a part of your marketing mix can be an overwhelming concept. Where does content come from? Who creates it? What do I write about? How often do I...

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. The life of an entrepreneur is filled with struggle. The balancing act of running a business, managing relationships and constantly staying motivated is one...