The Blog

My thoughts on:

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts

Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...

Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...

Source: coffinspirex.tumblr.com You already know how important twitter is as it relates to business. I’m sure you’ve seen and heard about social selling and the opportunities that twitter can present a brand. Many people see Twitter as a great broadcast...

Whether I was studying in University or working full-time, I’ve always had a side hustle on the go. In University I was selling Football jerseys online and while working the 9-5 I was creating unique experiences for young professionals. For...

You already know that Facebook is an effective marketing channel and can drive meaningful results all the way to conversion. But that’s not enough to actually understand the core value in which you can utilize this channel to take your...

Don Draper is easily one of my favorite characters on “Mad Men.” As a self-described digital Mad Man, I take great pleasure in watching his character manoeuvre through a day of ideation and marketing. Don Draper is what many would...

Generating a handful of likes on Facebook isn’t hard. It’s also not hard to create Facebook posts that go viral. Now, if you’re struggling with these first two tactics, there are a handful of posts out there on making great...

I’ve always been fascinated by teachers, professors and professionals who are able to deliver a presentation and rock the stage like a musician. Especially those who experience repeated success and can consistently deliver great presentations time after time again. In...