Contact Ross

The Blog

My thoughts on:
  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

Most recent posts
  • Content Marketing, Marketing, Social Media, Technology

How to Dominate A Boring Industry with Content Marketing

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...

  • Content Marketing, Marketing, Social Media

How to Effectively Use Content Marketing to Connect with Generation-Y

Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...

  • Marketing, Social Media

Five Bullet Proof Ways to Increase Engagement on Twitter

Source: coffinspirex.tumblr.com You already know how important twitter is as it relates to business. I’m sure you’ve seen and heard about social selling and the opportunities that twitter can present a brand. Many people see Twitter as a great broadcast...

  • Inspiration, Just Business, Leadership

Why You Should Start A Side Hustle (Side Business)

Whether I was studying in University or working full-time, I’ve always had a side hustle on the go. In University I was selling Football jerseys online and while working the 9-5 I was creating unique experiences for young professionals. For...

  • Marketing, Social Media

The Psychology of Facebook: Generating Likes and Shares

You already know that Facebook is an effective marketing channel and can drive meaningful results all the way to conversion. But that’s not enough to actually understand the core value in which you can utilize this channel to take your...

  • Entrepreneurship, Inspiration, Just Business, Leadership, Marketing

5 Life and Business Lessons You Can Take from Don Draper

Don Draper is easily one of my favorite characters on “Mad Men.” As a self-described digital Mad Man, I take great pleasure in watching his character manoeuvre through a day of ideation and marketing. Don Draper is what many would...

  • Marketing, Social Media

How to Convert Facebook Fans Into Customers

Generating a handful of likes on Facebook isn’t hard. It’s also not hard to create Facebook posts that go viral. Now, if you’re struggling with these first two tactics, there are a handful of posts out there on making great...

  • Entrepreneurship, Just Business

6 Effective Ways to Become a Better Public Speaker

I’ve always been fascinated by teachers, professors and professionals who are able to deliver a presentation and rock the stage like a musician. Especially those who experience repeated success and can consistently deliver great presentations time after time again. In...

  • Entrepreneurship, Just Business, Leadership

Six Reasons You Should Let Your Child Listen to Hip Hop

My first love was Hip Hop. Now, I know Hip Hop gets a bad rap (pun fully intended) but I’m not of the belief that all Hip Hop music is bad. If you can get past some of the language...