Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...
Don Draper is easily one of my favorite characters on “Mad Men.” As a self-described digital Mad Man, I take great pleasure in watching his character manoeuvre through a day of ideation and marketing. Don Draper is what many would...
I’ve always been fascinated by teachers, professors and professionals who are able to deliver a presentation and rock the stage like a musician. Especially those who experience repeated success and can consistently deliver great presentations time after time again. In...