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The Blog

My thoughts on:
  • Artificial Intelligence, Content Marketing, Marketing

34 best AI marketing tools I’m using to drive growth & results in 2026

Everyone is using AI tools. Okay, almost everyone. According to a study conducted by my team at Foundation, more than 84% of marketers say they use AI in their workplace on a day-to-day basis. But despite the proliferation of hundreds...

  • Life

My 2025 Annual Review: When the Work Started to Lift

I’ve always believed momentum is earned. You don’t get it from one lucky break or one viral moment. You get it from showing up. Quietly… When nobody’s clapping. You get it from doing the reps when there’s no guarantee they’ll...

Most recent posts
  • Marketing, Social Media

Four Successful Strategies to Generating More Retweets on Twitter

Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more benefit than any other. You know just...

  • Inspiration, Just Business, Leadership, Marketing

Four Public Speaking Lessons From Watching Stand Up Comedy

I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I had...

  • Content Marketing, Marketing, Social Media

The Three Most Important Elements of a Long-Term Digital Strategy

It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...

  • Content Marketing, Marketing

What Smart Content Marketers Are Doing to Make Viral Content

Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...

  • Content Marketing, Marketing, Social Media, Technology

How to Dominate A Boring Industry with Content Marketing

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...

  • Content Marketing, Marketing, Social Media

How to Effectively Use Content Marketing to Connect with Generation-Y

Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...

  • Marketing, Social Media

Five Bullet Proof Ways to Increase Engagement on Twitter

Source: coffinspirex.tumblr.com You already know how important twitter is as it relates to business. I’m sure you’ve seen and heard about social selling and the opportunities that twitter can present a brand. Many people see Twitter as a great broadcast...

  • Inspiration, Just Business, Leadership

Why You Should Start A Side Hustle (Side Business)

Whether I was studying in University or working full-time, I’ve always had a side hustle on the go. In University I was selling Football jerseys online and while working the 9-5 I was creating unique experiences for young professionals. For...

  • Marketing, Social Media

The Psychology of Facebook: Generating Likes and Shares

You already know that Facebook is an effective marketing channel and can drive meaningful results all the way to conversion. But that’s not enough to actually understand the core value in which you can utilize this channel to take your...