Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...
Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...
When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and examples of brands doing it well, I quickly uncovered...
If you could fast forward to the end of your life, are you confident that at the end of the road you’ll be happy with where you stand? Recognize that you will only be given one shot to live the...
I’ve mentioned before how important I think it is for people to have a side-hustle. Not only does a side hustle keep you from standing still in life, it allows you to earn extra income and do something you’re passionate...
There is no doubt that Facebook has changed a lot over the last 12 months. I remember the days when Facebook pages looked completely different from profiles and the idea of having a cover photo was unheard of. Over the...
This was originally published on my newsletter which you can subscribe to here. How was the first half of your year? 182 days have gone by since January 1st. 182 days that you will never get back and never...
Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more benefit than any other. You know just...
I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I had...
It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...
Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...
