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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing

The Eight Commandments of Content Marketing

When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and examples of brands doing it well, I quickly uncovered...

  • Inspiration

15 Things You Can Do to Start Living the Life of Your Dreams

If you could fast forward to the end of your life, are you confident that at the end of the road you’ll be happy with where you stand? Recognize that you will only be given one shot to live the...

  • Entrepreneurship, Just Business

How to Make Time for Your Side Hustle (Even When You’re Crazy Busy)

I’ve mentioned before how important I think it is for people to have a side-hustle. Not only does a side hustle keep you from standing still in life, it allows you to earn extra income and do something you’re passionate...

  • Marketing, Social Media

Three Things that Make Your Brand Look Stupid on Facebook

There is no doubt that Facebook has changed a lot over the last 12 months. I remember the days when Facebook pages looked completely different from profiles and the idea of having a cover photo was unheard of. Over the...

  • Inspiration

The Year is 50% Complete – How Did You Do?

This was originally published on my newsletter which you can subscribe to here. How was the first half of your year? 182 days have gone by since January 1st. 182 days that you will never get back and never...

  • Marketing, Social Media

Four Successful Strategies to Generating More Retweets on Twitter

Sometimes people will favourite your tweets, other times they’ll reply and if you’re really lucky you might even land a retweet. While each of these interactions are great, the retweet often has more benefit than any other. You know just...

  • Inspiration, Just Business, Leadership, Marketing

Four Public Speaking Lessons From Watching Stand Up Comedy

I wasn’t always good at public speaking. I remember blowing one of my first presentations out of University at an event I was far from prepared for. It was a disaster but it was that moment I knew I had...

  • Content Marketing, Marketing, Social Media

The Three Most Important Elements of a Long-Term Digital Strategy

It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...