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The Blog

My thoughts on:
  • Artificial Intelligence, Business Lessons

How to Hire Marketers in the AI Era: My AI Fluency Test

A marketer who has never built an agent is now a junior marketer. Even with ten years on their resume. That sounds harsh. I’ve thought about it a lot, and I still believe it. At Foundation we’ve added an AI...

  • Entrepreneurship, Inspiration

Be Unblockable: The Trait Every Team Wants to Grab

What unblockable looks like Unblockable is easier to recognize than to define, so start with what it looks like. Unblockable in a question. It’s 4:55 on a Friday. The campaign goes live Monday. The landing page is broken, the developer...

Most recent posts
  • Entrepreneurship

How to Deal with Copycats in Business

How do you deal with people who copy your work? How do you deal with people who steal your idea? How do you approach a copycat? I know, it’s likely you want to take them out back and reenact a...

  • Marketing, Social Media

Four Creative Examples of Brands Killing It on Instagram

There are tons of examples of brands that are killing it on Instagram. When you look at the brands killing it on Instagram, you can’t help but wonder what they’re doing differently that has allowed them to be successful. Is...

  • Content Marketing, Marketing

How to Build a Stronger Connection with Your Blogging Audience

I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building long lasting and meaningful relationships with customers. Once upon a...

  • Entrepreneurship, Inspiration

Just Write Something: How To Get Over The “Newbie” Jitters

Stop second guessing yourself. Stop making excuses. Stop being afraid. Sure, it’s easy for me to say, I wrote more than 500,000 words last year. But do you really think I was never in your shoes? I’m still fairly new...

  • Content Marketing, Marketing

Why Content Really Isn’t King and What Actually Is…

Ever come across a great blog post or slideshare and be surprised that it only has a handful of retweets or shares? Maybe you’ve created great content before and found similar results. Don’t be discouraged. It’s not because the content...

  • Marketing, Startups

5 Must-Read Articles to Ramp Up Your Startup Marketing Campaigns

First and foremost, I should start this by saying every startup is going to require a different toolkit for their marketing efforts. For some startups, they will be able to leverage press to drive meaningful sign ups while others will...

  • Marketing, Startups

Four Deadly Mistakes That Most Startups Make When They Launch

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for...

  • Content Marketing, Marketing, Social Media, Technology

Five Creative Ways Brands Can Use Meerkat For Marketing

Meerkat blew up faster than Rebecca Black’s hit song, “Friday”. The premise of the application is simple, it allows users to easily stream live video from a mobile device with real-time interaction. Live streaming isn’t a new marketing tactic or...

  • Business Lessons, Leadership

What Frank Underwood Can Teach You About Negotiation

Did you know that 87% of people are apprehensive to negotiation? Most people hate it. They despise it. Some people even compare negotiation to the act of going to a dentist. Negotiation shouldn’t be a dirty word. It’s a fact...