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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Social Media

Five Content Marketing Growth Hacks That Can Drive Sales for Enterprise Startups

I don’t have to tell you that content is changing the way we do business. I don’t have to tell you the benefits of using content to help your business stand out and drive meaningful results. So why not just...

  • Content Marketing, Marketing, Social Media

What Truly Differentiates The Most Loved Brands From The Rest

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens up the floodgates to happiness but also opens the door...

  • Content Marketing, Marketing, Social Media

How To Execute A Content Marketing Plan With A Small Budget

Over the last few years, I’ve worked with brands that have spent thousands to create great content. In fact, I’ve spent thousands of dollars on content of my own. This isn’t to say everyone should spend thousands on content, but...

  • Inspiration, Young Professionals

What Every Young Professional Should Know About Social Media

No matter what industry you’re in or what stage in your career you are; social media plays a role in your profession. It doesn’t matter if you’re a consultant, designer, architect or studying to be a physician – social media...

  • Entrepreneurship, Just Business, Leadership

Four Lessons from Rockstar Games: The Innovators Behind Grand Theft Auto Five

Would you believe me if I told you that Grand Theft Auto Five cost $250 million to create? In fact, it cost more to create this video game than The Avengers, Avatar and Toy Story 3. That’s right… A video...

  • Content Marketing, Marketing, Social Media

Content Marketing Hacks For Brands Who Want To Stand Out

Over the years, I’ve worked with a wide range of businesses on implementing everything from social media campaigns to content marketing initiatives. More often than not, I’m brought in because these businesses are looking to drive meaningful and measurable results....

  • Entrepreneurship, Young Professionals

Five Tips On Managing a Career While Running a Side Business

Running a business on the side or taking on any side-projects can quickly become a juggling act. As one task comes up, another is on its way and if you’re not careful, it might just fall to the ground and...

  • Entrepreneurship, Just Business, Leadership

Why I’m Ignoring Your Emails & Phone Calls (My Productivity Hacks)

Picture this. You’ve got a deadline for 4PM and it’s 3:15. You’ve been working at this project all day and are making some great progress down the final stretch to make it perfect. Then the unthinkable starts to happen. First,...