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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Inspiration

How To Avoid Burnout? It Starts With The Weekend..

As an entrepreneur, it’s easy to get caught up in work and allow your weekends to blend with your work week. The Founder of Tesla Motors & SpaceX, Elon Musk said he tends to work 100 hours a week and...

  • Content Marketing, Marketing

Three Content Marketing Insights That Should Shape B2B Marketing

One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to...

  • Social Media

Why Snapchat Should Make You Think About Marketing Not Sexting

When I started researching content and stories for the Ultimate Marketing Guide To Snapchat, I came across some photos and websites that were definitely NSFW. Snapchat is without question, still used to share nudes and images you don’t want Nanny...

  • Content Marketing, Marketing, Social Media, Storytelling

Three Simple Ways To Improve Your B2B Content Marketing Results

Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing better but have you ever revisited your actual strategy? A...

  • Content Marketing, Marketing, Social Media, Storytelling

Two Very Harsh Truths That Will Make You A Better Marketer

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110%...

  • Inspiration, Young Professionals

Five Mottos That Made 2014 Great And Will Make 2015 Greater

As I reflect on the year, I look back at some of the many lessons I’ve learned and some of the failures I’ve encountered. It wasn’t all sugarplums and lollipops… My startup dreamr has taken the backseat on my list...

  • Entrepreneurship, Inspiration, Just Business

The Real Reason You Didn’t Start A Side Hustle Last Year

Look, I know not everyone wants to run their own business. I have nothing against anyone who is fully satisfied with their existing employment situation. There are a lot of employers who offer great benefits, great salary, great culture, and...

  • Content Marketing, Marketing, Social Media

Why Content Marketing Needs To Be In Your Marketing Mix

Content marketing is a 44 billion dollar industry. It’s being talked about on blogs, in interviews, infographics and forums around the world. It’s changing the way we do business and it’s changing the way consumers interact with one another. It’s...

  • Inspiration, Leadership, Young Professionals

Five Things Every Twenty Something Should Know

Like that, another year is in the books. 12 Months. 52 Weeks. 365 Days. 8,765 Hours. 25,948 Minutes. 31,556,926 Seconds. Over the last few months, I’ve seen countless tweets and Facebook updates from friends, peers, colleagues and acquaintances referencing the...