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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Content Marketing, Marketing, Social Media

Why Content Marketing Needs To Be In Your Marketing Mix

Content marketing is a 44 billion dollar industry. It’s being talked about on blogs, in interviews, infographics and forums around the world. It’s changing the way we do business and it’s changing the way consumers interact with one another. It’s...

  • Inspiration, Leadership, Young Professionals

Five Things Every Twenty Something Should Know

Like that, another year is in the books. 12 Months. 52 Weeks. 365 Days. 8,765 Hours. 25,948 Minutes. 31,556,926 Seconds. Over the last few months, I’ve seen countless tweets and Facebook updates from friends, peers, colleagues and acquaintances referencing the...

  • Content Marketing, Social Media

Five Content Marketing Growth Hacks That Can Drive Sales for Enterprise Startups

I don’t have to tell you that content is changing the way we do business. I don’t have to tell you the benefits of using content to help your business stand out and drive meaningful results. So why not just...

  • Content Marketing, Marketing, Social Media

What Truly Differentiates The Most Loved Brands From The Rest

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens up the floodgates to happiness but also opens the door...

  • Content Marketing, Marketing, Social Media

How To Execute A Content Marketing Plan With A Small Budget

Over the last few years, I’ve worked with brands that have spent thousands to create great content. In fact, I’ve spent thousands of dollars on content of my own. This isn’t to say everyone should spend thousands on content, but...

  • Inspiration, Young Professionals

What Every Young Professional Should Know About Social Media

No matter what industry you’re in or what stage in your career you are; social media plays a role in your profession. It doesn’t matter if you’re a consultant, designer, architect or studying to be a physician – social media...

  • Entrepreneurship, Just Business, Leadership

Four Lessons from Rockstar Games: The Innovators Behind Grand Theft Auto Five

Would you believe me if I told you that Grand Theft Auto Five cost $250 million to create? In fact, it cost more to create this video game than The Avengers, Avatar and Toy Story 3. That’s right… A video...

  • Content Marketing, Marketing, Social Media

Content Marketing Hacks For Brands Who Want To Stand Out

Over the years, I’ve worked with a wide range of businesses on implementing everything from social media campaigns to content marketing initiatives. More often than not, I’m brought in because these businesses are looking to drive meaningful and measurable results....