Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...
ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....
Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...
Since leaving the 9-5 a couple years ago, I’ve been working from my home office, coffee shops and on-site with clients when appropriate. As my business has grown, I’ve started to put more time into thinking about whether or not...
There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4Ps and the importance of conducting a SWOT analysis before coming up with an idea. From...
There are two types of people in this world, hustlers and everyone else. I started my first business when I was in High School selling do-rags from my locker. I didn’t get rich from that business but I immediately knew...
Once in a while, you hit a roadblock and wonder what’s next. You might be stuck with a crazy deadline, you might have friends complaining about this-that and the other thing or you might be overwhelmed with everything from finances...
We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing...
New Year. New Book. New Rules. That’s how I told the world I was going to be publishing and writing my own book earlier this year. At that time, I thought I’d be publishing the book in a couple weeks...
As an entrepreneur, it’s easy to get caught up in work and allow your weekends to blend with your work week. The Founder of Tesla Motors & SpaceX, Elon Musk said he tends to work 100 hours a week and...
One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to...
