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The Blog

My thoughts on:
  • Content Marketing, Marketing

13 Different Types Of Lead Magnets Brands Can Create To Generate Leads

Are you struggling to capture the attention of your target audience? Wondering how you can turn casual browsers into eager leads? You’re not alone. But here’s the secret sauce: Lead magnets. Yes, those irresistible pieces of content designed to snatch...

  • Content Marketing, Marketing

What Is Content Repurposing: Everything You Need To Know To Make It Happen

You’ve built a dream team of content creators. Your keyword research is meticulous. Your content strategy seems bulletproof. But here’s the kicker: is your repurposing and content distribution strategy ACTUALLY optimized for success? Over the last 10 years, I’ve helped...

Most recent posts
  • Content Marketing, Marketing, Social Media

How To Execute A Content Marketing Plan With A Small Budget

Over the last few years, I’ve worked with brands that have spent thousands to create great content. In fact, I’ve spent thousands of dollars on content of my own. This isn’t to say everyone should spend thousands on content, but...

  • Inspiration, Young Professionals

What Every Young Professional Should Know About Social Media

No matter what industry you’re in or what stage in your career you are; social media plays a role in your profession. It doesn’t matter if you’re a consultant, designer, architect or studying to be a physician – social media...

  • Entrepreneurship, Just Business, Leadership

Four Lessons from Rockstar Games: The Innovators Behind Grand Theft Auto Five

Would you believe me if I told you that Grand Theft Auto Five cost $250 million to create? In fact, it cost more to create this video game than The Avengers, Avatar and Toy Story 3. That’s right… A video...

  • Content Marketing, Marketing, Social Media

Content Marketing Hacks For Brands Who Want To Stand Out

Over the years, I’ve worked with a wide range of businesses on implementing everything from social media campaigns to content marketing initiatives. More often than not, I’m brought in because these businesses are looking to drive meaningful and measurable results....

  • Entrepreneurship, Young Professionals

Five Tips On Managing a Career While Running a Side Business

Running a business on the side or taking on any side-projects can quickly become a juggling act. As one task comes up, another is on its way and if you’re not careful, it might just fall to the ground and...

  • Entrepreneurship, Just Business, Leadership

Why I’m Ignoring Your Emails & Phone Calls (My Productivity Hacks)

Picture this. You’ve got a deadline for 4PM and it’s 3:15. You’ve been working at this project all day and are making some great progress down the final stretch to make it perfect. Then the unthinkable starts to happen. First,...

  • Content Marketing, Marketing

The Eight Commandments of Content Marketing

When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and examples of brands doing it well, I quickly uncovered...