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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing, Social Media, Storytelling

What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...

  • Leadership, Marketing

3 Growth Driven Marketing Tactics From Non-Profits Changing The World

Have you ever considered how Growth Hacking can go beyond startups and truly change the world? We’ve seen what Growth Hacking can do for the media in examples like BuzzFeed and Upworthy but rarely do we talk about Growth Hacking...

  • Content Marketing, Marketing

Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...

  • Entrepreneurship, Just Business

Where Do You Do Your Best Work? Home vs. Office Debate.

Since leaving the 9-5 a couple years ago, I’ve been working from my home office, coffee shops and on-site with clients when appropriate. As my business has grown, I’ve started to put more time into thinking about whether or not...

  • Content Marketing, Marketing

Being Average Will Get You Nowhere: How To Create Remarkable Content

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4Ps and the importance of conducting a SWOT analysis before coming up with an idea. From...

  • Entrepreneurship, Leadership

5 Mindsets That Differentiate Hustlers From The Rest Of The World

There are two types of people in this world, hustlers and everyone else. I started my first business when I was in High School selling do-rags from my locker. I didn’t get rich from that business but I immediately knew...

  • Inspiration

8 Things To Remind Yourself When Life Gets Out Of Hand

Once in a while, you hit a roadblock and wonder what’s next. You might be stuck with a crazy deadline, you might have friends complaining about this-that and the other thing or you might be overwhelmed with everything from finances...

  • Content Marketing, Marketing

The Best Way To Get Your Content Marketing Groove Back

We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing...

  • Content Marketing, Inspiration

Two Hard Lessons From Writing My First Book

New Year. New Book. New Rules. That’s how I told the world I was going to be publishing and writing my own book earlier this year. At that time, I thought I’d be publishing the book in a couple weeks...