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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Content Marketing, Marketing

The Best Way To Get Your Content Marketing Groove Back

We’ve all seen it happen… You create a handful of great blog posts and see a surge in new visits and newsletter sign ups. The traffic is rolling in and you’re feeling great about the amount of success you’re seeing...

  • Content Marketing, Inspiration

Two Hard Lessons From Writing My First Book

New Year. New Book. New Rules. That’s how I told the world I was going to be publishing and writing my own book earlier this year. At that time, I thought I’d be publishing the book in a couple weeks...

  • Inspiration

How To Avoid Burnout? It Starts With The Weekend..

As an entrepreneur, it’s easy to get caught up in work and allow your weekends to blend with your work week. The Founder of Tesla Motors & SpaceX, Elon Musk said he tends to work 100 hours a week and...

  • Content Marketing, Marketing

Three Content Marketing Insights That Should Shape B2B Marketing

One of my favourite shows as of late is the TV series, Sherlock. It’s essentially a modern day version of the classic Sherlock Holmes in case you’ve never heard of it. Similar to Sherlock Holmes, marketers today are forced to...

  • Social Media

Why Snapchat Should Make You Think About Marketing Not Sexting

When I started researching content and stories for the Ultimate Marketing Guide To Snapchat, I came across some photos and websites that were definitely NSFW. Snapchat is without question, still used to share nudes and images you don’t want Nanny...

  • Content Marketing, Marketing, Social Media, Storytelling

Three Simple Ways To Improve Your B2B Content Marketing Results

Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing better but have you ever revisited your actual strategy? A...

  • Content Marketing, Marketing, Social Media, Storytelling

Two Very Harsh Truths That Will Make You A Better Marketer

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110%...

  • Inspiration, Young Professionals

Five Mottos That Made 2014 Great And Will Make 2015 Greater

As I reflect on the year, I look back at some of the many lessons I’ve learned and some of the failures I’ve encountered. It wasn’t all sugarplums and lollipops… My startup dreamr has taken the backseat on my list...

  • Entrepreneurship, Inspiration, Just Business

The Real Reason You Didn’t Start A Side Hustle Last Year

Look, I know not everyone wants to run their own business. I have nothing against anyone who is fully satisfied with their existing employment situation. There are a lot of employers who offer great benefits, great salary, great culture, and...