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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing, Social Media, Startups, Technology

The Ultimate Guide to Marketing Your New iPhone App

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In...

  • Inspiration

Reality Check: Are You Bored Or Are You Just Boring?

Do you ever get bored? It’s terrible, right? There’s nothing to do, there’s no one around, and so you just sit there and be bored. We have all been affected by boredom. Even the most affluent and successful and energetic...

  • Inspiration, Just Business

What The Oregon Ducks Can Teach You About Motivation

I saw an article the other day, which I will post below, about the coaching staff for the Oregon Ducks football team. They’re about to play in a couple hours against the Bucks and while the game should be a...

  • Inspiration

The One Thing I Need To Stop Doing In 2015…

No matter what I do, I only have one speed. Go. It’s just a competitiveness I have and it’s sometimes to a fault. Whether it’s business, public speaking, fantasy football, or even a silly contest with friends, I’m going to...

  • Inspiration, Just Business, Marketing

4 Lessons From Pixars Rules Of Storytelling Every Marketer Should Know

Marketing professionals know that it’s not always easy to get their content in front of their audience. Especially with the tremendous surge in content marketing we saw over the past few years. Audiences are currently swimming in content; content that’s...

  • Just Business, Leadership

Why Managers Block Facebook & Fantasy Football At Offices

Picture this… You’re a 40 year old who has worked for your employer for the past 15 years. Over this time, you’ve worked late nights & early mornings while contributing to the growth of past and existing colleagues. You’ve had...

  • Just Business, Marketing

Five Topics Universities Should Start Teaching Marketing Students

What did you learn in school? Did you learn about Facebook algorithms? The power of a good SEM campaign? Actually… Were you even taught what SEM stands for? How about the various psychology studies that can be leveraged to drive...

  • Marketing, Social Media

Five Ways To Connect With Millennials & Generation Y Using Instagram (With Examples)

If you’re a marketer with an eye on Millennials as your target audience, ignoring Instagram is a huge mistake. The entire concept of visual marketing was kickstarted by Instagram and has created a shift in how people communicate and ignoring...

  • Content Marketing, Marketing, Social Media

Three Ways To Create & Distribute Content That Actually Converts

Brace yourself because this is going to be a bit harsh. I’m just going to come right out and say it. For many companies, content marketing does not work. I know, shocking! Here’s the scoop – content marketing only works...