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The Blog

My thoughts on:
  • Content Marketing, Marketing

The Power of Distribution: Why You Should Promote Your Content More

You’ve probably heard it a million times: “Content is king.” But over the years, I’ve learned that this isn’t entirely true. No matter how brilliant, insightful, or innovative your content is, it won’t make an impact unless people see it....

  • B2B Marketing, Consulting, Content Marketing, Marketing

Reddit SEO: How To Rank in the SERP Through Reddit Content

Let me tell you something about Reddit. I’ve been hooked on the platform for years. Whether it’s diving deep into niche communities, using it to win fantasy football championships, or just soaking up the endless stream of conversations, Reddit has...

Most recent posts
  • Marketing, Social Media

Five Ways To Connect With Millennials & Generation Y Using Instagram (With Examples)

If you’re a marketer with an eye on Millennials as your target audience, ignoring Instagram is a huge mistake. The entire concept of visual marketing was kickstarted by Instagram and has created a shift in how people communicate and ignoring...

  • Content Marketing, Marketing, Social Media

Three Ways To Create & Distribute Content That Actually Converts

Brace yourself because this is going to be a bit harsh. I’m just going to come right out and say it. For many companies, content marketing does not work. I know, shocking! Here’s the scoop – content marketing only works...

  • Content Marketing, Marketing, Social Media, Storytelling

What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...

  • Leadership, Marketing

3 Growth Driven Marketing Tactics From Non-Profits Changing The World

Have you ever considered how Growth Hacking can go beyond startups and truly change the world? We’ve seen what Growth Hacking can do for the media in examples like BuzzFeed and Upworthy but rarely do we talk about Growth Hacking...

  • Content Marketing, Marketing

Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...

  • Entrepreneurship, Just Business

Where Do You Do Your Best Work? Home vs. Office Debate.

Since leaving the 9-5 a couple years ago, I’ve been working from my home office, coffee shops and on-site with clients when appropriate. As my business has grown, I’ve started to put more time into thinking about whether or not...

  • Content Marketing, Marketing

Being Average Will Get You Nowhere: How To Create Remarkable Content

There is something wrong with the way they teach marketing these days. A lot of students go through their marketing programs learning about the 4Ps and the importance of conducting a SWOT analysis before coming up with an idea. From...

  • Entrepreneurship, Leadership

5 Mindsets That Differentiate Hustlers From The Rest Of The World

There are two types of people in this world, hustlers and everyone else. I started my first business when I was in High School selling do-rags from my locker. I didn’t get rich from that business but I immediately knew...

  • Inspiration

8 Things To Remind Yourself When Life Gets Out Of Hand

Once in a while, you hit a roadblock and wonder what’s next. You might be stuck with a crazy deadline, you might have friends complaining about this-that and the other thing or you might be overwhelmed with everything from finances...