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The Blog

My thoughts on:
  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

  • Artificial Intelligence

Answer Engine Optimization: What It Is, How It Works & What To Do

The digital landscape is changing at breakneck speed. Traditional SEO strategies? They’re just not enough anymore. Users today crave immediate, personalized, and direct answers to their questions. That’s where AI-driven answer engines like ChatGPT, Google’s SGE, and other large language...

Most recent posts
  • Inspiration

The One Thing I Need To Stop Doing In 2015…

No matter what I do, I only have one speed. Go. It’s just a competitiveness I have and it’s sometimes to a fault. Whether it’s business, public speaking, fantasy football, or even a silly contest with friends, I’m going to...

  • Inspiration, Just Business, Marketing

4 Lessons From Pixars Rules Of Storytelling Every Marketer Should Know

Marketing professionals know that it’s not always easy to get their content in front of their audience. Especially with the tremendous surge in content marketing we saw over the past few years. Audiences are currently swimming in content; content that’s...

  • Just Business, Leadership

Why Managers Block Facebook & Fantasy Football At Offices

Picture this… You’re a 40 year old who has worked for your employer for the past 15 years. Over this time, you’ve worked late nights & early mornings while contributing to the growth of past and existing colleagues. You’ve had...

  • Just Business, Marketing

Five Topics Universities Should Start Teaching Marketing Students

What did you learn in school? Did you learn about Facebook algorithms? The power of a good SEM campaign? Actually… Were you even taught what SEM stands for? How about the various psychology studies that can be leveraged to drive...

  • Marketing, Social Media

Five Ways To Connect With Millennials & Generation Y Using Instagram (With Examples)

If you’re a marketer with an eye on Millennials as your target audience, ignoring Instagram is a huge mistake. The entire concept of visual marketing was kickstarted by Instagram and has created a shift in how people communicate and ignoring...

  • Content Marketing, Marketing, Social Media

Three Ways To Create & Distribute Content That Actually Converts

Brace yourself because this is going to be a bit harsh. I’m just going to come right out and say it. For many companies, content marketing does not work. I know, shocking! Here’s the scoop – content marketing only works...

  • Content Marketing, Marketing, Social Media, Storytelling

What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...

  • Leadership, Marketing

3 Growth Driven Marketing Tactics From Non-Profits Changing The World

Have you ever considered how Growth Hacking can go beyond startups and truly change the world? We’ve seen what Growth Hacking can do for the media in examples like BuzzFeed and Upworthy but rarely do we talk about Growth Hacking...

  • Content Marketing, Marketing

Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...