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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing, Social Media, Storytelling, Technology

2016 Digital Marketing Predictions From Six Marketing Experts

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend. We saw new technologies sore to the front pages of...

  • Technology

Crate: A Buffer Suggestions Replacement For Sharing Content

For the past few years, I’ve worked with brands all over the world to help with content marketing. Whether it’s the creation of ebooks and blog posts or managing their social media accounts – I’ve always been involved in content...

  • Entrepreneurship

40 Signs You Have What It Takes To Be An Entrepreneur

There are two types of people in the world. Entrepreneurs and everyone else. Entrepreneurs are folks who create things. Entrepreneurs are folks who live on their own terms. Entrepreneurs are a special group of people who have a passion for...

  • Content Marketing, Entrepreneurship, Marketing, Social Media, Storytelling

How to Make Money from Your Blog

When I tell people that they can make thousands of dollars a month by blogging, they typically respond in one of two ways; complete disbelief or curiosity. Sometimes both. But the truth is, your blog can be a lucrative business....

  • Just Business

How to Stop Caring About Haters and Critics

Would you like to hear how I found a flawless immunization that helps me from beating myself up after receiving negative comments or feedback from haters and critics? Consider this to be your lucky day… …Why? Because today, I’m going...

  • Entrepreneurship

How to Deal with Copycats in Business

How do you deal with people who copy your work? How do you deal with people who steal your idea? How do you approach a copycat? I know, it’s likely you want to take them out back and reenact a...

  • Marketing, Social Media

Four Creative Examples of Brands Killing It on Instagram

There are tons of examples of brands that are killing it on Instagram. When you look at the brands killing it on Instagram, you can’t help but wonder what they’re doing differently that has allowed them to be successful. Is...

  • Content Marketing, Marketing

How to Build a Stronger Connection with Your Blogging Audience

I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building long lasting and meaningful relationships with customers. Once upon a...

  • Entrepreneurship, Inspiration

Just Write Something: How To Get Over The “Newbie” Jitters

Stop second guessing yourself. Stop making excuses. Stop being afraid. Sure, it’s easy for me to say, I wrote more than 500,000 words last year. But do you really think I was never in your shoes? I’m still fairly new...