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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Entrepreneurship, Just Business, Leadership, Young Professionals

Hustler: How To Become A True Hustler in Business

hustler: n. someone skilled at turning a profit no matter what the enterprise. [The following post is a revised version of my answer to a question re: Career Advice: “How do I become a Hustler?” on Quora] What does it...

  • Consulting, Entrepreneurship, Freelancing

Six Email Habits That Every Freelancer Should Follow

Last week I got an email that reminded me of myself when I first got started in the world of marketing and freelancing. It was a cold email from a graphic designer who was looking to help with my Slideshare...

  • Marketing, Social Media

The Real Secret to Having Amazing Brainstorming Sessions

Remember rule #1 in Fight Club? Don’t talk about Fight Club. Remember rule #2? Yeah, it was the exact same thing. When it comes to the rules of brainstorming everyone seems to have their own thoughts and opinions on how...

  • Entrepreneurship, Inspiration

The Different Mindset Between Successful People And Everyone Else

What’s the most valuable thing you own? Is it your house? Is it your car? Is it your phone? It’s none of the above. The most valuable thing you own is your time. Where you invest your time today will...

  • Entrepreneurship, Just Business

10 Powerful Business & Negotiation Lessons from Ari Gold

Young entrepreneurs often have the hardest time negotiating because of lack of confidence. We often find ourselves believing that we’re not as smart as someone with years of experience in negotiating and that everything they say is gold. Some individuals...

  • Entrepreneurship

Three Simple Ways To Limit Distractions When Working From Home

One of the biggest challenges of working from home is the constant distractions. There’s always something other than work that needs attention. Whether it’s the dishes, painting or reorganizing a closet – the opportunity for distractions are plentiful. One of...

  • Entrepreneurship, Startups

Reading vs. Doing: Balancing Learning & Taking Action

I’m sitting here writing these words with 14 different tabs open in my browser. 6 of them are articles about startups, 3 are about marketing, 3 about conversational bots and 2 are about the Philadelphia Eagles. Will I read all...

  • Entrepreneurship, Inspiration, Just Business, Young Professionals

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000’s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to do after I walked across the stage at University. Looking...

  • Content Marketing, Marketing

How To Create The Perfect SlideShare Deck

In this post, I’m going to show you the formula I’ve used time and time again to craft SlideShare decks that go viral. There are tons of different Slideshare decks that have generated hundreds of thousands of views but this...