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The Blog

My thoughts on:
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

Most recent posts
  • Entrepreneurship, Startups

Reading vs. Doing: Balancing Learning & Taking Action

I’m sitting here writing these words with 14 different tabs open in my browser. 6 of them are articles about startups, 3 are about marketing, 3 about conversational bots and 2 are about the Philadelphia Eagles. Will I read all...

  • Entrepreneurship, Inspiration, Just Business, Young Professionals

Four Things Every Young Professional Should Stop Doing Immediately

In the late 2000’s I was grasping for straws. I had no idea where my career was going to take me and had no idea what I was going to do after I walked across the stage at University. Looking...

  • Content Marketing, Marketing

How To Create The Perfect SlideShare Deck

In this post, I’m going to show you the formula I’ve used time and time again to craft SlideShare decks that go viral. There are tons of different Slideshare decks that have generated hundreds of thousands of views but this...

  • Content Marketing, Marketing, Social Media, Storytelling, Technology

2016 Digital Marketing Predictions From Six Marketing Experts

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend. We saw new technologies sore to the front pages of...

  • Technology

Crate: A Buffer Suggestions Replacement For Sharing Content

For the past few years, I’ve worked with brands all over the world to help with content marketing. Whether it’s the creation of ebooks and blog posts or managing their social media accounts – I’ve always been involved in content...

  • Entrepreneurship

40 Signs You Have What It Takes To Be An Entrepreneur

There are two types of people in the world. Entrepreneurs and everyone else. Entrepreneurs are folks who create things. Entrepreneurs are folks who live on their own terms. Entrepreneurs are a special group of people who have a passion for...

  • Content Marketing, Entrepreneurship, Marketing, Social Media, Storytelling

How to Make Money from Your Blog

When I tell people that they can make thousands of dollars a month by blogging, they typically respond in one of two ways; complete disbelief or curiosity. Sometimes both. But the truth is, your blog can be a lucrative business....

  • Just Business

How to Stop Caring About Haters and Critics

Would you like to hear how I found a flawless immunization that helps me from beating myself up after receiving negative comments or feedback from haters and critics? Consider this to be your lucky day… …Why? Because today, I’m going...

  • Entrepreneurship

How to Deal with Copycats in Business

How do you deal with people who copy your work? How do you deal with people who steal your idea? How do you approach a copycat? I know, it’s likely you want to take them out back and reenact a...