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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing

How Brands Can Leverage Content Experiments To Tell Their Story

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...

  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Content Marketing, Marketing

3 B2B Marketing Predictions And Innovative Ideas For Brands

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck...

  • Entrepreneurship, Freelancing

8 Great Freelance Books That Every Freelancer Should Read

“How can I become a better freelancer? What can I do to generate more business??” These are two great questions. Two questions that I found myself asking a few years back. One business icon who I’ve grown to admire over...

  • Content Marketing, Marketing

Six Copywriting Tips That Will Help You Make Great Slideshare Decks

Having a beautiful Slideshare presentation is awesome. When you know what goes into a great Slideshare presentation you have the ability to get an entire industry talking. You have to embrace the idea of creating beautiful slides. You have to...

  • Consulting, Entrepreneurship, Freelancing, Inspiration

Four Things Freelancers Can Do When Business Is Slow

It’s happened to me. It will happen to you. It happens to everyone who hustles for a living. You know what it is… The dreaded Slow Season. Things stop coming in. What once was a river of work has slowed...

  • Entrepreneurship, Just Business, Leadership

6 Easy Ways To Be Like Tony Stark: Build Confidence In 2018

What’s it take to be like Tony Stark? While Batman and Spiderman hide behind a mask, Iron Man wants the world to know that Tony Stark is the man in the suit. He’s a character who the world can relate...

  • Content Marketing, Marketing, Social Media

How To Pick The Right Goals For Your Content Marketing Strategy

One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. What are the goals of your content marketing campaign? What are the goals of writing more blog posts? What...

  • Inspiration, Leadership

26 Hustle Driven Quotes To Get You Fired Up To Achieve Your Dreams

Some days, you just need to be reminded why you started in the first place. What drives you to get up in the morning and chase your dreams? Why are you working until 10PM on a weekend? Why are you...