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The Blog

My thoughts on:
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

Most recent posts
  • Entrepreneurship, Just Business, Leadership

6 Easy Ways To Be Like Tony Stark: Build Confidence In 2018

What’s it take to be like Tony Stark? While Batman and Spiderman hide behind a mask, Iron Man wants the world to know that Tony Stark is the man in the suit. He’s a character who the world can relate...

  • Content Marketing, Marketing, Social Media

How To Pick The Right Goals For Your Content Marketing Strategy

One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. What are the goals of your content marketing campaign? What are the goals of writing more blog posts? What...

  • Inspiration, Leadership

26 Hustle Driven Quotes To Get You Fired Up To Achieve Your Dreams

Some days, you just need to be reminded why you started in the first place. What drives you to get up in the morning and chase your dreams? Why are you working until 10PM on a weekend? Why are you...

  • Entrepreneurship, Just Business, Leadership, Young Professionals

Hustler: How To Become A True Hustler in Business

hustler: n. someone skilled at turning a profit no matter what the enterprise. [The following post is a revised version of my answer to a question re: Career Advice: “How do I become a Hustler?” on Quora] What does it...

  • Consulting, Entrepreneurship, Freelancing

Six Email Habits That Every Freelancer Should Follow

Last week I got an email that reminded me of myself when I first got started in the world of marketing and freelancing. It was a cold email from a graphic designer who was looking to help with my Slideshare...

  • Marketing, Social Media

The Real Secret to Having Amazing Brainstorming Sessions

Remember rule #1 in Fight Club? Don’t talk about Fight Club. Remember rule #2? Yeah, it was the exact same thing. When it comes to the rules of brainstorming everyone seems to have their own thoughts and opinions on how...

  • Entrepreneurship, Inspiration

The Different Mindset Between Successful People And Everyone Else

What’s the most valuable thing you own? Is it your house? Is it your car? Is it your phone? It’s none of the above. The most valuable thing you own is your time. Where you invest your time today will...

  • Entrepreneurship, Just Business

10 Powerful Business & Negotiation Lessons from Ari Gold

Young entrepreneurs often have the hardest time negotiating because of lack of confidence. We often find ourselves believing that we’re not as smart as someone with years of experience in negotiating and that everything they say is gold. Some individuals...

  • Entrepreneurship

Three Simple Ways To Limit Distractions When Working From Home

One of the biggest challenges of working from home is the constant distractions. There’s always something other than work that needs attention. Whether it’s the dishes, painting or reorganizing a closet – the opportunity for distractions are plentiful. One of...