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The Blog

My thoughts on:
  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

Most recent posts
  • Content Marketing, Marketing, Technology

Google AMP vs Facebook Articles: What Should You Actually Invest In?

Surprise. Surprise. Google is once again sending more traffic to publishers than Facebook: And it’s all thanks to Good ol Google AMP. According to Parsely data, traffic from Google AMP has increased 17% while traffic from FB Instant Articles has...

  • Content Marketing, Entrepreneurship, Marketing, Startups, Technology

5 Killer Content Marketing Ideas For B2B & Enterprise Startups

You’ve heard the saying, “Content Is King”. You recognize how essential having a content marketing strategy can be for your B2B or Enterprise startup, yet you haven’t implemented one… Why not? If you follow me, you know I actually preach...

  • Content Marketing, Marketing, Social Media

These Are The 7 Things You Need To Stop Doing On LinkedIn ASAP

There’s no question that over the last few months LinkedIn has seen new life. The feed is more relevant than ever. The content in front of us is better than ever. And the opportunities for marketers to use LinkedIn as...

  • Social Media, Social Media Marketing

11 Creative Ways To Use Twitters New 280 Character Limit

This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting WAYYYYYY to heated over whether or not Twitter should have 280 characters or whether Twitter should have...

  • Entrepreneurship, Inspiration, Marketing, Social Media, Startups, Young Professionals

How To Make $1,000 A Month From The Perfect Side Hustle

Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...
  • Marketing, Social Media, Social Media Marketing

How Does The LinkedIn Algorithm Determine What Goes Viral?

One of the most powerful elements of LinkedIn are the connections you’ve made with people and the relationships you maintain. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of...

  • Content Marketing, Marketing, Social Media

9 Ways B2B Brands Can Start Building An Email List (Without Spending Millions)

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

  • Entrepreneurship, Just Business, Leadership

5 Tips for Running a Profitable Consulting or Freelance Business On The Side

Just over three years ago I walked away from my 9 to 5 to start my own freelance business. The uncertainty of what was next ended up being the fuel that I needed to get me from the first day...

  • Content Marketing, Marketing

How Brands Can Leverage Content Experiments To Tell Their Story

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...