The Blog

My thoughts on:

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

The digital landscape is changing at breakneck speed. Traditional SEO strategies? They’re just not enough anymore. Users today crave immediate, personalized, and direct answers to their questions. That’s where AI-driven answer engines like ChatGPT, Google’s SGE, and other large language...

Most recent posts

There’s no question that over the last few months LinkedIn has seen new life. The feed is more relevant than ever. The content in front of us is better than ever. And the opportunities for marketers to use LinkedIn as...

This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting WAYYYYYY to heated over whether or not Twitter should have 280 characters or whether Twitter should have...

Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...

One of the most powerful elements of LinkedIn are the connections you’ve made with people and the relationships you maintain. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of...

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

Just over three years ago I walked away from my 9 to 5 to start my own freelance business. The uncertainty of what was next ended up being the fuel that I needed to get me from the first day...

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck...