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The Blog

My thoughts on:
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

Most recent posts
  • Marketing, Social Media, Social Media Marketing

How Does The LinkedIn Algorithm Determine What Goes Viral?

One of the most powerful elements of LinkedIn are the connections you’ve made with people and the relationships you maintain. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of...

  • Content Marketing, Marketing, Social Media

9 Ways B2B Brands Can Start Building An Email List (Without Spending Millions)

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

  • Entrepreneurship, Just Business, Leadership

5 Tips for Running a Profitable Consulting or Freelance Business On The Side

Just over three years ago I walked away from my 9 to 5 to start my own freelance business. The uncertainty of what was next ended up being the fuel that I needed to get me from the first day...

  • Content Marketing, Marketing

How Brands Can Leverage Content Experiments To Tell Their Story

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...

  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Content Marketing, Marketing

3 B2B Marketing Predictions And Innovative Ideas For Brands

You’ll never succeed in marketing if you continue to embrace the past without looking forward to the future. In essence, you need to constantly look where you think the puck is going instead of sitting back and hoping the puck...

  • Entrepreneurship, Freelancing

8 Great Freelance Books That Every Freelancer Should Read

“How can I become a better freelancer? What can I do to generate more business??” These are two great questions. Two questions that I found myself asking a few years back. One business icon who I’ve grown to admire over...

  • Content Marketing, Marketing

Six Copywriting Tips That Will Help You Make Great Slideshare Decks

Having a beautiful Slideshare presentation is awesome. When you know what goes into a great Slideshare presentation you have the ability to get an entire industry talking. You have to embrace the idea of creating beautiful slides. You have to...

  • Consulting, Entrepreneurship, Freelancing, Inspiration

Four Things Freelancers Can Do When Business Is Slow

It’s happened to me. It will happen to you. It happens to everyone who hustles for a living. You know what it is… The dreaded Slow Season. Things stop coming in. What once was a river of work has slowed...