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The Blog

My thoughts on:
  • B2B Marketing, Marketing

Social Media Metrics: What Brands Should Be Measuring In 2025

Let me take you behind the scenes of social media success for a moment. Last month, I was speaking with a frustrated marketing director who’d been pouring resources into their company’s social channels. “We’re getting likes,” she told me, coffee...

  • Artificial Intelligence

ChatGPT Alternatives: 10 Of The Best LLMs & AI Chat Experiences

ChatGPT has undoubtedly made its mark as one of the most powerful AI tools in recent years. Its versatility has made it a go-to choice for everything from simple inquiries to complex professional tasks, leading to widespread adoption across industries....

Most recent posts
  • Content Marketing, Marketing

Long Live SlideShare. RIP SlideShare.

It sucks to write this post. I’ve invested thousands into creating Slideshare decks and at one point proclaimed in front of thousands that Slideshare was one of the most underrated yet promising marketing channels for B2B: Since January, I’ve been...

  • B2B Marketing, Content Marketing

What Is The ROI Of Content Marketing For B2B Brands?

Whether you’re the founder of a new B2B startup, in charge of the marketing side of an enterprise-level B2B company, working at a high-growth startup, or just riding solo as a freelancer, one question will inevitably come up when you...

  • B2B Marketing, Marketing

The Yelpification Of Business & B2B

Would you visit a restaurant without checking Yelp? Would you make a hotel reservation without checking Trip Advisor? Would you buy a book without checking Amazon reviews? For many of us, online reviews have become a significant part of our...

  • Marketing

The Rise Of The Woke Brands

Stay woke. You may have heard someone say this aloud or you may have seen it referenced on social media, but what exactly does it mean? Put simply, it means being aware of current affairs and things happening throughout the...

  • B2B Marketing, Marketing, Social Media Marketing

7 Advanced Ways To Distribute Your Content In A Crowded Market [Webinar]

The content landscape is more crowded than ever before. No matter where you look, there always seems to be an endless amount of noise. Whether it Facebook, Google, LinkedIn, Twitter, Snapchat, Instagram, Reddit, Quora… Pretty much every corner of the...

  • B2B Marketing, Content Marketing, Marketing

How B2B Brands Can Generate Better Leads In 2021 & Beyond

As we go into a new year it’s important that we think about lead generation. Quarter after quarter sales teams think about how good, bad or ugly their inbound leads have been. We all know the importance of B2B lead...

  • Entrepreneurship, Freelancing, Inspiration

How To Juggle Your Time Between A Full Time Gig & Freelancing

If you’re anything like the average person, the last thing you want to do when you come home from work is do more work. For me, I have a different take on boundaries as my home is where I work....

  • Consulting, Entrepreneurship, Freelancing

How To Land Your First $20,000 Client As A Freelancer or Consultant

Landing your first client is great. Landing your first client worth $20,000 is even better. When you’re first starting out, freelancing is far from what you see in shows like House of Lies or Mad Men. The world of freelance...

  • Content Marketing, Marketing, Technology

Google AMP vs Facebook Articles: What Should You Actually Invest In?

Surprise. Surprise. Google is once again sending more traffic to publishers than Facebook: And it’s all thanks to Good ol Google AMP. According to Parsely data, traffic from Google AMP has increased 17% while traffic from FB Instant Articles has...