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The Blog

My thoughts on:
  • Artificial Intelligence, Marketing

Large Language Model Search Engine Optimization (LLM SEO): What It Is & How It Works

Two years ago, “LLM SEO” got 81 searches a month in the United States. Last month it got 1,380. That’s a 17x increase in 24 months for a term that didn’t exist inside a single marketing job description in 2023....

  • Artificial Intelligence, Content Marketing

AirOps Review: How To Improve Your AI Search Visibility

Most AirOps reviews are written by people selling something that competes with AirOps. A few are written by people who work there. This one is written by someone who runs it. AirOps is the growth platform for search and AEO...

Most recent posts
  • Just Business

10 Books From The Last Decade That Were Worth The Read

Hands down one of the best marketing lessons I’ve ever learned came from someone who doesn’t work in marketing. In fact, they’re likely someone who if you were able to go back in time and ask them to define marketing...

  • Just Business, Uncategorized

How To Make 2020 The Year Of Productivity (And Not The Year Of Busy)

How are things? Busy. That’s the most frequent response when you ask an entrepreneur or professional how things are. While it’s often just a lazy answer and not one that truly discloses how things are, it’s a real representation of...

  • Content Marketing, Marketing, Social Media

17 Of The Best Content Curation Tools For Discovering Great Content [2020 Update]

Are you LOOKING FOR the best content curation tools to help your company find great content? Maybe you’re tired of hunting and searching for content and want a tool that can help make your life 10x easier? In this post,...

  • Marketing

What A $6,500 Christmas Tree Taught Me About Marketing

This past weekend, I went down the street and bought a Christmas tree. It was the first time in 10 years since I had a real tree. See.. I’ve lived in a condo / apartment for the last decade but...

  • Entrepreneurship, Inspiration

How To Establish & Strengthen Relationships With Industry Influencers

The average influencer receives a plethora of emails each and every day. And while Facebook, Twitter, LinkedIn and Instagram make it seem as if we’re closer to business influencers, founders and innovators than ever before — we’re not. It’s harder...

  • Entrepreneurship, Inspiration

New Decade Resolutions

In a few weeks, we’re going to walk into an entirely new decade. That means we’re going to be saying goodbye to the decade that brought us most cryptocurrencies, Instagram (2010), Quora (2010), Snapchat (2011), DraftKings (2011), Instacart (2012), Lyft...

  • Marketing, Social Media

The Ultimate Marketing Guide To Using Snapchat For Business

When you want to know how to do anything, where do you typically go? If you’re not calling your mom to ask how long you boil an egg when you want the yolk to be runny or when you should...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list...

  • Content Marketing, Instagram Marketing, Marketing, Social Media Marketing

Instagram Stories In 2020: How To Make Stories That Drive Results

Instagram stories is taking off. In 2019, a little more than half of Instagram’s 1 billion users access Instagram Stories every single day. The 500 million daily user count is up from 400 million in June 2018. And 2 million...