Contact Ross

The Blog

My thoughts on:
  • B2B Marketing

What Is BOFU? Understanding Everything To Know About Bottom Of Funnel

What Is BoFu (Bottom Of Funnel)? Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live...

  • Marketing

High-volume keywords vs. low-volume keywords: Ending The Debate

Keyword research is part science and part art. The best way to think about the difference between high-volume and low-volume keywords is that high volume means a lot of people are searching for that phrase and low volume means fewer...

Most recent posts
  • B2B Marketing, Marketing, Social Media Marketing

7 Advanced Ways To Distribute Your Content In A Crowded Market [Webinar]

The content landscape is more crowded than ever before. No matter where you look, there always seems to be an endless amount of noise. Whether it Facebook, Google, LinkedIn, Twitter, Snapchat, Instagram, Reddit, Quora… Pretty much every corner of the...

  • B2B Marketing, Content Marketing, Marketing

How B2B Brands Can Generate Better Leads In 2021 & Beyond

As we go into a new year it’s important that we think about lead generation. Quarter after quarter sales teams think about how good, bad or ugly their inbound leads have been. We all know the importance of B2B lead...

  • Entrepreneurship, Freelancing, Inspiration

How To Juggle Your Time Between A Full Time Gig & Freelancing

If you’re anything like the average person, the last thing you want to do when you come home from work is do more work. For me, I have a different take on boundaries as my home is where I work....

  • Consulting, Entrepreneurship, Freelancing

How To Land Your First $20,000 Client As A Freelancer or Consultant

Landing your first client is great. Landing your first client worth $20,000 is even better. When you’re first starting out, freelancing is far from what you see in shows like House of Lies or Mad Men. The world of freelance...

  • Content Marketing, Marketing, Technology

Google AMP vs Facebook Articles: What Should You Actually Invest In?

Surprise. Surprise. Google is once again sending more traffic to publishers than Facebook: And it’s all thanks to Good ol Google AMP. According to Parsely data, traffic from Google AMP has increased 17% while traffic from FB Instant Articles has...

  • Content Marketing, Entrepreneurship, Marketing, Startups, Technology

5 Killer Content Marketing Ideas For B2B & Enterprise Startups

You’ve heard the saying, “Content Is King”. You recognize how essential having a content marketing strategy can be for your B2B or Enterprise startup, yet you haven’t implemented one… Why not? If you follow me, you know I actually preach...

  • Content Marketing, Marketing, Social Media

These Are The 7 Things You Need To Stop Doing On LinkedIn ASAP

There’s no question that over the last few months LinkedIn has seen new life. The feed is more relevant than ever. The content in front of us is better than ever. And the opportunities for marketers to use LinkedIn as...

  • Social Media, Social Media Marketing

11 Creative Ways To Use Twitters New 280 Character Limit

This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting WAYYYYYY to heated over whether or not Twitter should have 280 characters or whether Twitter should have...

  • Entrepreneurship, Inspiration, Marketing, Social Media, Startups, Young Professionals

How To Make $1,000 A Month From The Perfect Side Hustle

Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...