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The Blog

My thoughts on:
  • Artificial Intelligence

The ROI Of Generative Engine Optimization: The New Age of Content

Across marketing, SEO, and content teams, the conversation has shifted. It’s no longer “Are we producing enough content?” It’s “Is our content actually influencing the LLMs and showing up where buyers get answers?” That’s why Return on Generative Engine Optimization...

  • Artificial Intelligence

Google’s AI Mode: The Way We Think About SEO Needs To Change

Google’s AI Mode is here. Google’s AI Mode is self described as an experimental, conversational way to search using its Gemini large-language model. It’s currently active for many English users and is designed to transform Google Search from static lists...

Most recent posts
  • Content Marketing, Marketing

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....

  • Inspiration

6 Lessons From The New England Patriots That Business Leaders Can Steal

I’m an Eagles fan first and foremost. I love my team. 🦅 🏈 The @Eagles have gone undefeated the entire year. That’s my team! — Ross Simmonds (@TheCoolestCool) January 4, 2016 But the only thing that I love witnessing more...

  • B2B Marketing, Social Media Marketing

11 Examples Of B2B Companies Using Instagram Right

Instagram has more than 1 Billion people using the platform worldwide! That’s massive. And if you think that no one using Instagram is a professional – You’re dead wrong. B2B marketers need to start viewing Instagram as a channel where...

  • Just Business

The Circle Of Control vs. Circle Of Concern – Understanding The Concept

You’ve heard the boast: Yeah… I’m so busy… I just don’t have time to watch TV. It’s often a humble brag. But it’s often misguided by many as the time that they once spent glued to TV has simply shifted...

  • Content Marketing, Marketing

The Content Curation Guide That Every Marketer Should See [2019 Update]

How’d you like to learn some of the most effective tactics for growing a social media following using content curation? Well, today is your lucky day. Because I’m going to share some of the best content curation tactics that have...

  • Content Marketing, Marketing, Social Media, Social Media Marketing

The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term

Most of us have heard the story by now. Facebook created two AI chatbots that went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice....

  • Just Business, Marketing

How To Build A Great Career In Marketing When You Have No Connections

How To Get A Career or Job In Marketing: Prioritize Education Over Entertainment Build Your Personal Brand While You Wait Join Social Networks Like Twitter & LinkedIn Find 10 People And Build Real Relationships Read The Boring Stuff & Do...

  • Content Marketing, Marketing

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

The first greatest trick the devil ever pulled was chocolate-covered raisins. The second trick was convincing every content marketer to write an “expert roundup”. Creating a roundup post is easy. Creating a great roundup post is very hard. There are...

  • Marketing

Four Actionable Tactics That Will Drive More Instagram Followers

I think you’ll agree with me when I say: It’s really hard to build a large following on Instagram unless you’re an established brand, showing lots of skin or are a celebrity. But is it really…? Well, it turns out...