One of the worst things you can teach someone using social media is the original concept of ABC.
Always Be Closing.
While its a great concept when you’re working at a call center or as a hotshot in the boiler-room.
This mindset will do more damage than good when applied to social media and ultimately ruin your reputation. Instead of sending two tweets to a person and following that up with a ten page proposal; try developing a relationship.
Take the concept of A.B.C and put a new spin on it. Rather than “C” representing closing…
It should represent connecting.
Always Be Connecting
Originally published on Jun 7, 2010 at RossSimmonds.com