The New ABC – Always Be Connecting

Ross Simmonds

One of the worst things you can teach someone using social media is the original concept of ABC.

Always Be Closing.

While its a great concept when you’re working at a call center or as a hotshot in the boiler-room.

This mindset will do more damage than good when applied to social media and ultimately ruin your reputation. Instead of sending two tweets to a person and following that up with a ten page proposal; try developing a relationship.

Take the concept of A.B.C and put a new spin on it. Rather than “C” representing closing…

It should represent connecting.

Always Be Connecting

Originally published on Jun 7, 2010 at

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About Ross Simmonds

Ross Simmonds is a digital marketing strategist who has worked with everything from Fortune 500 companies to startups to drive results using digital marketing and technology.

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11 years ago

Always be connecting, that's pretty slick right there, gotta borrow that.

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