Contact Ross

Category: Content Marketing

Most recent posts
  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...

  • Content Marketing, Marketing

Why & how brands should adopt content distribution processes in their marketing mix

Your team has written thousands of words. They’ve injected keywords in it, sourced great imagery and even included a handful of expert quotes. The asset is valuable, compelling and, dare I say it, it’s what some would call 10x content....

  • Content Marketing, Marketing

Content Marketing Mistakes That Will Stop Your Brand From Finding Success

Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career. In fact, in a study conducted by Foundation, researchers asked a group of marketers if they had ever made a mistake /...

  • Content Marketing, Marketing

Four Actionable Blogging Tips For Increasing Your Traffic & Reach

When it comes to blogging, it’s close to impossible to know for certain how much traction a single post is going to get. If you run a blog, I’m sure you’ve had posts that you thought would go viral fall...

  • Content Marketing, Marketing

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....

  • Content Marketing, Marketing

The Content Curation Guide That Every Marketer Should See [2019 Update]

How’d you like to learn some of the most effective tactics for growing a social media following using content curation? Well, today is your lucky day. Because I’m going to share some of the best content curation tactics that have been...

  • Content Marketing, Marketing, Social Media, Social Media Marketing

The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term

Most of us have heard the story by now. Facebook created two AI chatbots that went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice....

  • Content Marketing, Marketing

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

The first greatest trick the devil ever pulled was chocolate-covered raisins. The second trick was convincing every content marketer to write an “expert roundup”. Creating a roundup post is easy. Creating a great roundup post is very hard. There are...

  • B2B Marketing, Content Marketing

The Best LinkedIn Marketing And Promotion Tactics For 2020

How To Market On LinkedIn In 2020: Share Content From Your LinkedIn Business Page Leave Comments On Other LinkedIn Posts Write Long-Form LinkedIn Posts or Articles Distribute Content In LinkedIn Groups Set daily, weekly and monthly goals. Ask Colleagues To...