B2B Marketing

Why Aren’t You Using Reddit?

By Ross Simmonds
Sep 20, 2024

Are you afraid it will lead to getting cancelled?

Are you afraid you’ll say the wrong thing?

Are you afraid of the brand risk?

Are you afraid to look silly?

Whatever the reason…

Let me give you three simple facts:

1) Reddit is the # 3 most visited website in the US.

2) Reddit has partnerships with LLMs like ChatGPT allowing for content within it to influence responses by ai.

3) Google is sending more traffic to Reddit than ever before. A rise in over 200M monthly visits.

** BUT ROSS – WE ARE IN B2B **

ok. That’s irrelevant…

There are Subreddits (which are communities that exist on Reddit) that speak to a wide range of B2B topics.

Here’s a few examples:

/r/Entrepreneur and /r/AdvancedEntrepreneur

These subreddits are hotbeds for entrepreneurs looking to learn, ask questions about the world of entrepreneurship and debate topics associated with scale and business.

/r/BigSEO and /r/Marketing

Subreddits that are filled with some of the best marketers in the world. SEOs and marketers from companies like Shopify, Semrush, Foundation Marketing and more are in these communities chatting shop.

/r/ChatGPT /r/futurology and /r/artificialintelligence

Technical leaders from some of the top companies in the world are in here. Some of dialogs in here are very technical and dive deep into the technical aspects of projects being built or technologies in the market.

/r/Twilio and /r/Stripe

The users of these tools are members of their communities on Reddit. While some of the brand specific subreddits aren’t always owned by the company – it’s worth finding out if your company is there and why.

Still not convinced ? Reply back to this email with your industry and i’ll tell you 1 or 2 subreddits that would probably serve you and your team.

If you are convinced…

Hopefully you’re not waiting — Get on Reddit!

Need some help?

I’ve got two options for you:

1) Watch this masterclass on Reddit growth