Skip to main content

Facebook SEO: The Only (and shortest) Guide You Need

By December 16th, 2012836 Comments

Facebook Search Optimization: Two Levels

Google is still the king of Search; this hasn’t changed and won’t be changing anytime soon. YouTube is number two but when it comes to Facebook users are becoming more and more accustomed to using their search bar to find out information. I can remember doing a search on Facebook 10 minutes after Sidney Crosby scored the game winner to see if there was a group of people somewhere talking about it. I was right and I joined the group to take part in the conversation.

While we are all very familiar with Googles Search and how you can optimize your website effective for Google Rankings – Facebook is a bit more complicating. Unlike Googles Algorithm which is a mathematical mess – Facebook has two levels and the way those levels interact with users differ from one individual to the next.

Facebook SEO: AutoComplete or AutoSuggest

Searching for a Vespa


It all begins with the first level, which is referred to as Auto-Complete, or Facebook Auto-Suggest. Basically, this is very similar to auto-correct on your iPhone or the guessing game that Google plays when you try to do a search. If you don’t see what you’re looking for in Facebooks Autosuggest you can click to “See more results for…” to get to “Advanced Facebook” search results that include Pages, Friends, Applications and even web results.

Facebook SEO: Filtering Search Results

Search Filters

Once you have gotten this far, its time to start filtering your results by type, for example if you only want to see pages – You can do that. This is the second layer of search after a user types in a page title in the search bar. This is where users are able to get more advanced with their search and thus limit your ability to manipulate your ranking.

If a user only wants to see profiles of people, that’s what they will see if they select the profile icon. The default will show a mix of profiles, pages and groups depending on the topic but the search allows for filtering to get very specific. At this stage, it’s truly all about the popularity of the page and how many “friends” of a specific friend has who have liked it. Facebook believes that people who are friends are like-minded and thus, they will show pages your friends like higher up the rankings.

How do I improve my search ranking for a Facebook Page?

What’s Your Page Name?

I’ve seen a lot of brand pages filled with key words and fluff over the last few years and it drives me insane. Jamming your page title with keywords is stupid. Don’t do it. What you need to do is have a page name that will resonate with consumers and one that you know they are likely to search for when looking for your brand. If your business is “Sticky Chocolate Bars” – You’re not going to have a page name called “The Amazing Sticky Chocolate Candies Shop” – Call it “Sticky Chocolate Bars”. The title of your page matters but the pages popularity matters even more. Thus, it’s important to keep your title simple, easy to remember and obvious.

Facebook Page Name: The name of your Facebook Page is also going to be used as the pages Title Tags (this is the linked part that shows up in both Google and Facebook search) for all search. Every time someone likes your page on Facebook, that title tag gets associated with his or her profile – Make sure it’s right and try to keep it under 30 characters.

Facebook Exact Search: Facebook loves the exact search. They are obsessed with providing people with exactly what they want when they want it. As such, when you create a page name it will only show up in people’s feeds when they search exactly what your title is called.

Does Your Page have a Vanity URL?

I’m shocked how many pages still have a bunch of random numbers in their URL. It’s very easy to change your Facebook URL from Facebook.com/pages/3983427 to Facebook.com/StickyChocolate. When you create a short and easy to read URL, it makes it more appealing for both advertising and search engines. The admin of your page can set a custom URL by visiting the Username section on Facebook. The page does have the requirement of having at least 25 likes and can only be changed if you contact Facebook directly.

Did You Fill out Your Page Info?

This is an easy and obvious tactic but one that is often overlooked. You should fill out the information on the “About Us” box and a detailed description on the “Info” tab to describe what your business or organizations all about. All of this content is able to be indexed by Google and will boost your rankings if you describe your business in a smart, keyword rich but legible way. Be sure to include back links to any relevant websites that are associated with your page as well.

BONUS: USE THE NOTES SECTION

The notes section isn’t that sexy but it sure is effective. If you write a note on Facebook and make sure it’s relevant to your business it will have a great chance of showing up on Google Searches about the notes specific topic. You don’t want to use notes for every little thing you do with your business but using notes to showcase key items could be a great approach. For example, if you’re trying to use social media for your coffee shop – you may way to use the notes section to list your menu and prices.

Everyone searches for menus before they go to a place for supper so that tip is a homerun. In fact, all of these tactics are homeruns for getting better at Facebook Search! So what are you waiting for? Get up to bat and start swinging!

If there is anything you think I missed – I’d love to hear from you in the comments. I’m really hoping to make this the only guide you need. Thus, if there is anything missing or that you want more information on let me know and I’ll add it in!

0 0 votes
Article Rating
Ross Simmonds

Ross Simmonds is a digital marketing strategist who has worked with everything from Fortune 500 companies to startups to drive results using digital marketing and technology.

Subscribe
Notify of
guest

836 Comments
Inline Feedbacks
View all comments
trackback

[…] about Facebook marketing tactics that can help take your business to the next level or a simply a Guide on SEO for Facebook – Self education is key. Check out some of these links and be sure to keep up to date with All […]

trackback
10 months ago

3ethical

Harley Hines
5 months ago

Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

redif nedir
5 months ago

naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

iş programi
5 months ago

Proje Yönetim hizmetinin genel amacı, işin zamanında, bütçesinde ve istenilen kalite seviyesinde tamamlanabilmesi için gereken prosedürlerin yatırımcı şirket kültürüne uygun olarak oluşturulması ve bu prosedürlerin işletilmesi için gereken çalışmaların yapılmasıdır.

muhasebe programı
5 months ago

I appreciate you sharing this blog post. Thanks Again. Cool.

4k wallpaper
5 months ago

I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!

dinosaur coloring pages

I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

Reed Griffin
5 months ago

I like the efforts you have put in this, regards for all the great content.

Broderick Oneal
5 months ago

I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

Instagram takipçi satın al

Nice post. I learn something totally new and challenging on websites

Jada Armstrong
4 months ago

Hello. Are You There ??. We Are Provider of Telegram Real Active Members, Youtube Real Subscribers, Views, NFT Twitter Followers. Many Many More Real Services. Which Boost Your Business.

Susan Manning
4 months ago

Fiverr 50% off code

Cristal Cline
4 months ago

Very well presented. Every quote was awesome and thanks for sharing the content. Keep sharing and keep motivating others.

demir fiyatları
4 months ago

I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

Demetrius Tanner
4 months ago

This is my first time pay a quick visit at here and i am really happy to read everthing at one place

injerto capilar en turquia

I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

Ireland Roth
4 months ago

guest posting fiverr

Cedric Hines
4 months ago

Pretty! This has been a really wonderful post. Many thanks for providing these details.

Lola Goodman
4 months ago

naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

Mariana Haley
4 months ago

Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated

Ayanna Lynnwood
4 months ago

You do not see that coming, one second the entirety is calm and the next, boom, this creator hits it domestic and out of prison.

Karissa Nicholson
4 months ago

I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

Trent Meza
4 months ago

This is my first time pay a quick visit at here and i am really happy to read everthing at one place

Reynaldo Taylor
4 months ago

I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

Sergio Horne
4 months ago

Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.

Maximo Fields
4 months ago

Pretty! This has been a really wonderful post. Many thanks for providing these details.

Journey Bradshaw
4 months ago

Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

Dane Woods
4 months ago

I do not even understand how I ended up here, but I assumed this publish used to be great

best SEO service
4 months ago

how to build backlinks for a new website

George Meza
4 months ago

You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

Sheldon Mills
4 months ago

very informative articles or reviews at this time.

Averi Bean
4 months ago

You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

Dane Hansen
4 months ago

I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

instagram takipçi satın al

I very delighted to find this internet site on bing, just what I was searching for as well saved to fav

Sterling Bolton
4 months ago

Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

Katie Morrow
4 months ago

I truly appreciate your technique of writing a blog. I added it to my bookmark site list and will

Abril Robbins
4 months ago

For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

Ryker Sheppard
4 months ago

This was beautiful Admin. Thank you for your reflections.

Tianna Carter
4 months ago

This was beautiful Admin. Thank you for your reflections.

Ryleigh Dean
4 months ago

I like the efforts you have put in this, regards for all the great content.

Lilly Ray
4 months ago

I like the efforts you have put in this, regards for all the great content.

Yahir Ali
4 months ago

For the reason that the admin of this site is working, no uncertainty very quickly it will be renowned, due to its quality contents.

Lisa Tyler
4 months ago

I am truly thankful to the owner of this web site who has shared this fantastic piece of writing at at this place.

Maximo Fields
4 months ago

You’re so awesome! I don’t believe I have read a single thing like that before. So great to find someone with some original thoughts on this topic. Really.. thank you for starting this up. This website is something that is needed on the internet, someone with a little originality!

instagram beğeni satın al

Hocam detaylı bir anlatım olmuş eline sağlık

Larissa Braun
4 months ago

Awesome! Its genuinely remarkable post, I have got much clear idea regarding from this post

Stan Jailer
4 months ago

You ’re the most thoughtful person I ’ve ever met.

Izabelle Castaneda
4 months ago

I just like the helpful information you provide in your articles

Keely Powers
4 months ago

very informative articles or reviews at this time.