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Band-aids. Sticky Pads. Penicillin. Pumpkin spice lattes. Your last Tinder match.

And your favorite Spotify playlist…

Are all available thanks to experimentation.

Experiments have offered us as a society some of the greatest discoveries, opportunities, and solutions EVER. Experimentation has offered us as a species the see diseases vanish.

Experimentation has offered us the chance to build global networks. And experimentation has given us the chance to build stronger connections with one another.

Experimentation has been the key to human survival. But I’m not here to talk about that…

I want to talk about how important experimentation is for marketers.

I want to talk about how marketers can leverage experimentation to drive meaningful and measurable results for their business and why it’s important that experimentation become the part of the growth culture found within every and any organization trying to establish and sustain a competitive edge.

Here’s an interesting stat.

Foundation recently surveyed 107 SaaS Growth Teams to see if they had experimentation processes internally..

And 58% said they did…

That’s the trend I like to see!

But the 42% that doesn’t experiment… That’s a group I want to talk too.

When you think about some of the most successful companies on the market, the vast majority of them have created cultures where experimentation is in their DNA. From Netflix to Facebook and Amazon to Spotify – Experimentation is a huge part of the reason why these companies are successful and continue to rise up as industry leaders and innovators.

Here’s a video breaking down some of the lessons you can learn from these great companies:

And if you’re a marketer… The opportunities are endless.

You can experiment with new channels.

You can experiment with a new copy.

You can experiment with new products.

You can experiment with tons of different factors related to your business.

Here’s 26 marketing experiments that I’ve either seen in the wild or have tried. You won’t always succeed with these experiments but you’re certainly going to uncover insights that those unwilling to experiment will never find.

And that’s where a potential competitive can come into play.

Wrapping This Up

As you think about your own marketing team and the efforts you implement in the coming months be sure to make experimentation a part of your culture. It’s not just a great way to learn things about channels, tools, techniques and opportunities that most overlook – it’s a great way to increase your growth rate and beat the competition.

What’s an experiment that you’ve recently run at your company? I’d love to hear from you!

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Ross Simmonds

Ross Simmonds is a digital marketing strategist who has worked with everything from Fortune 500 companies to startups to drive results using digital marketing and technology.

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Kim Mckenzie
3 months ago

I want to express my gratitude for the time and effort you put into creating this post. 
I look forward to reading another excellent article up from you in the near future.

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3 months ago

When companies are experimental, they are able to find out what works and what doesn’t. If a company is not experimenting, it is not going to grow and will eventually die. The best way to grow is to experiment and learn what works and what doesn’t.

Gorge MIlle
Gorge MIlle
1 month ago

There are many different methods of marketing and advertising that companies use to promote their products, but there is one strategy that has proven itself over and over again to be the most successful. That strategy is experimentation. By experimenting with different marketing strategies, you can find out what works best for your product and for your customers. Experimentation is a key component in the evolution of marketing and advertising. Well, here are some tips for writing term paper in case you are writing it for the very first time and have no clue to solve things related to it.

Last edited 1 month ago by Gorge MIlle