If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I…

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend….

When I tell people that they can make thousands of dollars a month by blogging, they typically respond in one of two ways; complete disbelief or curiosity. Sometimes both. But…

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it…

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with,…

Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing…

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the…