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Category: Storytelling

Most recent posts
  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Content Marketing, Marketing, Social Media, Storytelling, Technology

2016 Digital Marketing Predictions From Six Marketing Experts

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend. We saw new technologies sore to the front pages of...

  • Content Marketing, Entrepreneurship, Marketing, Social Media, Storytelling

How to Make Money from Your Blog

When I tell people that they can make thousands of dollars a month by blogging, they typically respond in one of two ways; complete disbelief or curiosity. Sometimes both. But the truth is, your blog can be a lucrative business....

  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Content Marketing, Marketing, Social Media, Storytelling

What REALLY Differentiates The Best Content Marketers From The Rest

I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content...

  • Content Marketing, Marketing, Social Media, Storytelling

Three Simple Ways To Improve Your B2B Content Marketing Results

Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing better but have you ever revisited your actual strategy? A...

  • Content Marketing, Marketing, Social Media, Storytelling

Two Very Harsh Truths That Will Make You A Better Marketer

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110%...