Category: Social Media

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Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...

One of the most powerful elements of LinkedIn are the connections you’ve made with people and the relationships you maintain. The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of...

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

One of the biggest challenges that have faced marketers for the last few years is the idea of measuring digital results. What are the goals of your content marketing campaign? What are the goals of writing more blog posts? What...

Remember rule #1 in Fight Club? Don’t talk about Fight Club. Remember rule #2? Yeah, it was the exact same thing. When it comes to the rules of brainstorming everyone seems to have their own thoughts and opinions on how...

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend. We saw new technologies sore to the front pages of...

When I tell people that they can make thousands of dollars a month by blogging, they typically respond in one of two ways; complete disbelief or curiosity. Sometimes both. But the truth is, your blog can be a lucrative business....

There are tons of examples of brands that are killing it on Instagram. When you look at the brands killing it on Instagram, you can’t help but wonder what they’re doing differently that has allowed them to be successful. Is...