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Tag: Branding

Most recent posts
  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Content Marketing, Marketing, Social Media

What Truly Differentiates The Most Loved Brands From The Rest

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens up the floodgates to happiness but also opens the door...

  • Just Business, Marketing, Social Media

How to create a Social Media Strategy

Six years ago if a client asked you for a social media strategy you’d look at them like they had two heads. While social media existed in the minds of a few six years ago, it most certainly wasn’t as...

  • Marketing

Leveraging Brand Advocates for Your Business

Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates prefer...

  • Inspiration, Just Business, Social Media

The secret to having influential bloggers to write about your business?

Companies are spending thousands of dollars to get bloggers to review their products and services on their websites. The idea of blogger outreach has become a heavily discussed tactic in digital and social media marketing.  Some companies have based their...

  • Marketing, Social Media

8 Ways Musicians can Promote themselves Without being Annoying

Everyone has that one musician on facebook who sends them hundreds of invites to their shows and fan page. No matter how many times you decline or press ignore; you know its not your last invite. You know that you’ll...