Last year the digital pin-board site launched attracting millions of users to end 2011 as one of the Top 10 most visited sites online. While many marketers and digital natives looked at Google+ as the next-big thing for 2012, I’m...
Brand advocates are the people who will support your brand no matter the circumstances. While marketers and PR professionals refer to these people as brand advocates, a popular term used to reference this kind of behaviour is: fanboyism. Brand advocates prefer...
Companies are spending thousands of dollars to get bloggers to review their products and services on their websites. The idea of blogger outreach has become a heavily discussed tactic in digital and social media marketing. Some companies have based their...