Tag: Content Marketing

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Have you ever taken a step back to think about whether or not your content strategy is right? I’m sure you’ve looked at Analytics to see what content is doing better but have you ever revisited your actual strategy? A...

I haven’t always appreciated tough love and harsh truths. I think back to when I was around 12 or 13 years old and my Dad was my coach for the local basketball team. He always pushed me to give 110%...

I don’t have to tell you that content is changing the way we do business. I don’t have to tell you the benefits of using content to help your business stand out and drive meaningful results. So why not just...

Love is a four letter word that keeps a lot of pre-teens up at night. It’s a four letter word that is filled with emotion, power and vulnerability. Love opens up the floodgates to happiness but also opens the door...

Over the years, I’ve worked with a wide range of businesses on implementing everything from social media campaigns to content marketing initiatives. More often than not, I’m brought in because these businesses are looking to drive meaningful and measurable results....

When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and examples of brands doing it well, I quickly uncovered...

Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...