Stand Out

Your Guide to Creating Compelling & Effective Content Marketing


Do You Want Content Marketing That Drives Results?

You’re not alone.

With click-through rates on online ads plummeting and the amount of competition increasing, businesses are looking for results. In a world where there is more noise than ever before, it’s important to create content worth reading, creating and sharing.

Over the last five years I’ve worked with everyone from Fortune 500 companies to startups making the headlines of TechCrunch. I’ve studied some of the greatest marketers of our time and have spent hours on top of hours focusing on what efforts will drive meaningful and measurable results. When my clients ask for marketing support, I use the power of content to influence and influence the perceptions of their target audiences.

People have told me that influencing peoples perceptions against their will isn’t something to brag about. At the end of the day, changing perceptions and using content marketing to drive results is what I do. With a good strategy, a good plan and a good grip on content market as a whole, you can generate success from content marketing as well. Here’s what some of the most successful marketers had to say about content:

“90% of your effort should go into creating great content, and 10% into link building.” – Cyrus Shepard

“Don’t optimize for conversions, optimize for revenue.” – Neil Patel

“We wrote our first blog post before we wrote our first line of code.” – Jon Miller -VP at Marketo


This guide will show you a variety of different strategies that will help you drive real results. Here are a some of the key topics that the content marketing guide will uncover and discuss:

  1. Why Content Marketing Matters
  2. Creating Product-Story Fit
  3. Blogging For Your Business
  4. The Psychology Behind Content Sharing
  5. Tips On Crafting Quality Blog Posts
  6. How Content Works For Facebook
  7. How To Leverage Instagram For Marketing
  8. How To Unlock Slideshare For Marketing
  9. Infographics, Ebooks And More
  10. How To Establish Content Distribution Channels

With Case Studies & Examples from companies like, KISSmetrics, Unbounce and more…

 Want to start driving real results for your business using content marketing?

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Insights & Interviews From Industry Experts

When I said I wanted to give entrepreneurs one of the best content guides available online, I meant it. I sought out some of the best and most talented content marketing strategists, copywriters and content creators to learn from them.

In the Standout Guide, you will not only learn from my years of experience but also from the experience of industry veterans and specialists. It’s these interviews that take the Standout Guide from a great resource to a must-have guide for any entrepreneur or content marketing looking to take their efforts to the next level.

Here are just some of the experts featured in the guide:

Renee Warren

Renee Warren

Renee Warren is the CEO and Co-founder of Onboardly.


Joel Klettke

Joel Klettke is an amazing copywriter and a former agency-side SEO.


Scott Oldford

Scott Oldford is an award winning entrepreneur and internet marketer.


Mike Allton

Mike Allton is a Content Marketing Consultant and Editor.

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Content Marketing isn’t just Blog Posts & Tweets

Blogging can increase traffic, improve awareness and drive real results – but it’s not the only type of content that can help your startup.

Neil Patel of KissMetrics used infographics to help his startup go from 0 to 350,000 visitors a month. Oli Gardner of Unbounce used eBooks to make his startup the leader in everything you need to know about landing pages. And the folks at Frank and Oak leveraged Facebook, twitter and Instagram to help their brand become a household name among the fashion connoisseur.

Each of these startups understand and capitalized on the power of content marketing. In fact, they all recognize that content marketing is more than just writing blog posts and that not all content is created equal.

In StandOut, I’ll teach you the key elements that go into the development of an effective content strategy. I’ll share with you a no BS approach to content marketing that will transcend beyond blogging and into the channels that will truly take you to the next level.

No matter what your role is in a startup, you can help in the development of a brands story.

Here are a few things you will learn and gain from this content marketing guide:

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Still not sure? Let me try to help by answering some questions:

What if I think the guide sucks?
Well, that would suck…but you can expect a full refund if you reply with a receipt within 30 days. No questions asked. I don’t want you to pay for something that doesn’t provide you with value. It’s the honour system.

Do I have to be an entrepreneur to find it useful?
No way! I wrote this book thinking about what book I wish someone would have given me when I started my first job. I also wrote it for my clients, former colleagues and existing partners. There’s a little something for everyone.

Who are you? How can I learn more?
You can always check my About Me page. From there, you can find me on Twitter, LinkedIn and even Facebook.

Still not satisfied? Get in touch. I’m happy to help.