Category: Startups

Most recent posts

“When tomorrow comes this day will be gone forever, but I shall hold something which I have traded for it. It may be no more than a memory, but if it is a worthy one I shall not regret the...

You’ve heard the saying, “Content Is King”. You recognize how essential having a content marketing strategy can be for your B2B or Enterprise startup, yet you haven’t implemented one… Why not? If you follow me, you know I actually preach...

Below you're going to find some strategies and lessons that I've used along the way and some of the inspiration that I've taken from the lyrics of Drake. Whatever your motivations, I'm confident that if you take these ideas and...

I’m sitting here writing these words with 14 different tabs open in my browser. 6 of them are articles about startups, 3 are about marketing, 3 about conversational bots and 2 are about the Philadelphia Eagles. Will I read all...

First and foremost, I should start this by saying every startup is going to require a different toolkit for their marketing efforts. For some startups, they will be able to leverage press to drive meaningful sign ups while others will...

Have you ever wondered why some startup launches are things of beauty while some are a complete disaster? Could it be the fault of the founder for not planning well enough in advance? Or is it the media’s fault for not...

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In...

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. The life of an entrepreneur is filled with struggle. The balancing act of running a business, managing relationships and constantly staying motivated is one...

The best strategy for turning website visitors into leads depends on the business and product. I know, I know, you’re extremely grateful that I just provided you with what sounds like a typical marketer answer but let me explain my...