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Category: Marketing

Most recent posts
  • Marketing

T-Shaped Marketers: Here’s What You Evolve Into Next

The T-Shaped Marketer is one of the most sought after types of marketers in the industry. Brands want to hire them. People want to be them. Managers want to build teams that consist of them. What is a T-Shaped Marketer?...

  • Content Marketing, Marketing

11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop It)

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....

  • Content Marketing, Marketing

The Content Curation Guide That Every Marketer Should See [2019 Update]

How’d you like to learn some of the most effective tactics for growing a social media following using content curation? Well, today is your lucky day. Because I’m going to share some of the best content curation tactics that have been...

  • Content Marketing, Marketing, Social Media, Social Media Marketing

The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term

Most of us have heard the story by now. Facebook created two AI chatbots that went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice....

  • Just Business, Marketing

How To Build A Great Career In Marketing When You Have No Connections

How To Get A Career or Job In Marketing: Prioritize Education Over Entertainment Build Your Personal Brand While You Wait Join Social Networks Like Twitter & LinkedIn Find 10 People And Build Real Relationships Read The Boring Stuff & Do...

  • Content Marketing, Marketing

Stop The Lazy Round Ups: Here’s What A Great Expert Roundup Needs

The first greatest trick the devil ever pulled was chocolate-covered raisins. The second trick was convincing every content marketer to write an “expert roundup”. Creating a roundup post is easy. Creating a great roundup post is very hard. There are...

  • Marketing

Four Actionable Tactics That Will Drive More Instagram Followers

I think you’ll agree with me when I say: It’s really hard to build a large following on Instagram unless you’re an established brand, showing lots of skin or are a celebrity. But is it really…? Well, it turns out that...

  • B2B Marketing, Content Marketing

The Best LinkedIn Marketing And Promotion Tactics For 2020

How To Market On LinkedIn In 2020: Share Content From Your LinkedIn Business Page Leave Comments On Other LinkedIn Posts Write Long-Form LinkedIn Posts or Articles Distribute Content In LinkedIn Groups Set daily, weekly and monthly goals. Ask Colleagues To...

  • Content Marketing, Marketing

Long Live SlideShare. RIP SlideShare.

It sucks to write this post. I’ve invested thousands into creating Slideshare decks and at one point proclaimed in front of thousands that Slideshare was one of the most underrated yet promising marketing channels for B2B: Since January, I’ve been...