It’s true, the idea of making a long-term digital strategy isn’t as popular as it should be. Over the past few years, businesses have gotten caught up in implementing quick and easy tactics instead of building strategies and plans that...
Content that sparks emotion is the single biggest difference between content that gets shared and content that doesn’t. Every day there are thousands of photos, videos, blog posts and infographics shared across the web. While some people may feel their...
Ross Simmonds
Content Marketing, Marketing, Social Media, Technology
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...
Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...
Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums; the digital marketer of today requires...
Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to first...
The idea of developing a variety of different pieces of content as a part of your marketing mix can be an overwhelming concept. Where does content come from? Who creates it? What do I write about? How often do I...
The best strategy for turning website visitors into leads depends on the business and product. I know, I know, you’re extremely grateful that I just provided you with what sounds like a typical marketer answer but let me explain my...
I remember the days when you could submit your site to a handful of directories, create a mediocre microsite with a blog roll, submit a few releases, comment on a few blogspot blogs and suddenly strike gold with your Google...
