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Tag: Storytelling

Most recent posts
  • Content Marketing, Marketing, Social Media, Storytelling

What Too Many Brands Are Forgetting About Storytelling

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...

  • Inspiration, Just Business, Marketing

4 Lessons From Pixars Rules Of Storytelling Every Marketer Should Know

Marketing professionals know that it’s not always easy to get their content in front of their audience. Especially with the tremendous surge in content marketing we saw over the past few years. Audiences are currently swimming in content; content that’s...

  • Marketing, Social Media

How to Go Viral on Facebook Using Reactive Storytelling

After working with and helping hundreds of brands with Facebook, I’ve learned a thing or two about doing it effectively… One of the most important things I’ve learned is that telling a brand story that is intentionally developed based on...

  • Marketing, Social Media

How to Make Your Facebook Post and Page Go Viral

Have you ever seen a status update from a brand with hundreds of shares? You know, one of those clever images that play off of something that happened recently in the news or was going viral on sites like BuzzFeed...

  • Just Business, Marketing

The Power of a Story – Tim Hortons Advertising

All around Canada people are wearing their red mitts and red hats glowing with National Pride. With the 2010 Winter Olympics underway, Canadians of all walks of life are showing their patriotic side. Tim Hortons, Canadas biggest Coffee and Bakery...