When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research, crafting new ideas and then bringing those strategies to life....
We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...
Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...
I don’t have to tell you that content is changing the way we do business. I don’t have to tell you the benefits of using content to help your business stand out and drive meaningful results. So why not just...
When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies and examples of brands doing it well, I quickly uncovered...
Ross Simmonds
Content Marketing, Marketing, Social Media, Technology
It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably an industry that’s ripe for content marketing disruption. The BBB’s...
Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store. With millions of brands fighting for their attention, standing out in the boundless...
Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums; the digital marketer of today requires...
Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to first...
