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Tag: Content Marketing

Most recent posts
  • Content Marketing, Marketing

Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move

“Creating 1,000 mediocre pieces of content every year is hard. Creating 10 game changing pieces of content every year is hard. Choose your hard.” I wrote these exact words back in 2020 on LinkedIn. And back then. Both of these...

  • Freelancing, Inspiration

What Content Creators Can Learn From The Joe Rogan & Spotify Deal

Yesterday Joe Rogan announced that his podcast “The Joe Rogan Experience” will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years, will be available on Spotify as of September 1st, and...

  • B2B Marketing, Leadership, Marketing

Good Marketer – Bad Marketer

Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories. Good marketers engage. Bad marketers spew off a list of...

  • Content Marketing, Marketing, Social Media

The Ultimate Instagram Marketing Guide for Driving Real Results

Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel for brands. Which is why we’ve created a guide to getting...

  • Content Marketing, Marketing, Social Media

13 Video Marketing Stats & Trends Shaking Up Content Strategies Today

Recently I was asked a question: Is video the future of communications? It’s a fair question to ask with recent developments in social shaking up the industry. In case you haven’t been paying attention, here’s what I’m talking about: LinkedIn...

  • Content Marketing, Marketing, Social Media, Storytelling, Technology

2016 Digital Marketing Predictions From Six Marketing Experts

If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend. We saw new technologies sore to the front pages of...

  • Content Marketing, Marketing

How to Build a Stronger Connection with Your Blogging Audience

I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building long lasting and meaningful relationships with customers. Once upon a...

  • Content Marketing, Marketing, Storytelling

What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content Marketing

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it can drive for brands and we want a taste of...

  • Content Marketing, Marketing

Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or inbound leads – Content can play a role in driving...