“Creating 1,000 mediocre pieces of content every year is hard. Creating 10 game changing pieces of content every year is hard. Choose your hard.” I wrote these exact words back…
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Yesterday Joe Rogan announced that his podcast "The Joe Rogan Experience" will be exclusively offered on Spotify at the end of the year: His full library, dating back 11 years,…
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Good marketers understand their audiences motivations, their buying journey, the various stories that can be told to demonstrate their companies value proposition and their brands key differentiators. Good marketers tell stories.…
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Instagram is kind of a big deal. A recent surge in visual content is sweeping across every network and has been the key to Instagram becoming an excellent marketing channel…
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Recently I was asked a question: Is video the future of communications? It's a fair question to ask with recent developments in social shaking up the industry. In case you…
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If 2015 was any indication, 2016 is going to be a wild one. In 2015, we saw trends like video streaming finally take off and podcasts become the hottest trend.…
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I was working with a client a few days ago and they expressed a challenge that businesses have been encountering since the industrial revolution. That is, the challenge of building…
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We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it…
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Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it's growth in newsletter subscriptions, customer acquisition or…
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Have you ever taken a step back to think about whether or not your content strategy is right? I'm sure you've looked at Analytics to see what content is doing…
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