Keynote Speaker | Public Speaker | Social Media Speaker
I educate businesses, groups, individuals and organizations on a variety of different topics. Primarily, I strive to educate groups on how to use social media to achieve their business goals and objectives through digital technology and social media. I use an interactive, high energy, vibrant and personalized approach to every group I encounter.
I ensure that every presentation is customized to address the specific needs and wants of his audience. Every presentation tI give is either completely or slightly different from one in the past.If you would like to book me for a speaking engagement for your conference, group or business – Please contact me HERE or send me an email directly – ross [at] dreamr [dot] ca.
The Recipe for Social Media Success
In business, it’s becoming more and more difficult to go a week without hearing something about the thing that happened on that social networking site. Social media has not only changed the way consumers communicate with one another but also, how brands communicate with consumers.
Whether you like it or not, people are using these channels to talk about services, products and sometimes even individuals. This talk is all about educating people on how reach social media success through a variety of different ways. Using case studies, personal examples and a few professional secrets; Ross would recommend this talk for anyone looking to start their own social media initiative.
Understanding Generation Y
It’s clear that young people represent new forms of communication along with new habits and attitudes. In fact, this generation is directly influencing consumer behaviour in a variety of different ways. Known to the general public and media as Generation Y, this group of individuals are influencing both older and younger generations alike. During this talk, Ross gives his audience an opportunity to look inside the mind of Generation Y.
This talk doesn’t limit to simply marketing techniques. This talk is about understanding how to recruit and attract this generation as customers and also as employees. From a marketing perspective, Ross will outline key opportunities and insights on how brands can communicate effectively with this demographic. Second, Ross will discuss an issue sweeping businesses across the world: retention of talented young people within organizations. Generation Y has been known to get a bad rep for hopping from job to job. In this talk Ross will identify exactly what organizations are doing right and wrong in keeping their young employees happy.
Playtime is over: Making money with Social Media
We all know of businesses trying to use social media to achieve their goals and objectives. We all know businesses that spend hours upon hours trying to increase their number of fans and followers. What we don’t know is whether these hours or dollars are actually driving results. Well guess what? Playtime is over. Results are no longer optional. It’s time to start tracking, monitoring and optimizing our efforts instead of taking the easy way out when implementing social media tactics.
Show Me the Money: Generating Revenue From Social Media
You’re spending time on Twitter, Facebook and TripAdvisor but are you seeing an impact on your bottom line? Could it be related to the fact that the majority of your Facebook updates only reach about 20% of your fans? Or maybe it’s the fact that you’re sharing the wrong type of content? Well this session is here to get to the bottom of these questions. Ross will share insights on how businesses can better use social media to generate real results for their business. He will look at how you can use social media effectively to develop a strategy that yields meaningful and measurable results along with a bit of industry insight and tips & tricks that will help you start seeing results.
What people say about Ross:
“It’s wonderful to listen to someone capable of following their slides and totally engage their audience.” – SMUBDC Attendee
“Ross gave a presentation to our group on Social Media. He was very entertaining and easy to listen to and we all learned a lot. I especially liked his ability to reach the entire audience, regardless of their skill level on the topic.” – Erinn Smith
“Ross spoke at our 38th Annual ‘Learners & Leaders’ conference at Mount Saint Vincent University. His energy and enthusiasm captivated the audience of over 250 students while his knowledge of both social media and business applications kept his talk valuable and relevant. Students have been talking about him every day since the conference ended, inspired by his talk and how to apply concrete tactics to gain a competitive advantage. He was the hit of the conference!” – Will Murray, Professor MSVU
“He was an excellent presenter- interesting, very knowledgeable and he was able to offer insights to each attendee that were specific to their needs. It was by far the most comprehensive seminar I’ve been to on this subject- and I’ve attended many! I would absolutely recommend Ross to anyone looking for an engaging, charismatic and knowledgeable speaker!” – Brigid Milway, Marketing Director
“We asked Ross to speak twice at Podcamp Halifax and he both entertained and informed the audience with his high level of knowledge, engaging personality and professional demeanor. I would not hesitate to recommend Ross in the future.” – Ryan Deschamps
— Jillian O’Rielley (@JORielley) October 18, 2012
— Meghan Leary (@_mleary) October 18, 2012
— Dana Fraser (@danafraser06) October 18, 2012