Marketing on a Budget – The Penny Pinchin’ Guide to Success (Pt.1)

September 12, 2011

Started a little blog just to get some traffic Old folks’ll tell you not to play in traffic A million hits and the web crashes, damn! – Kanye West, Made in America When it comes to being frugal at the expense of having a good time, I’m horrible. I’ve used Mint.com to manage my entertainment [...]

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Career Advice – The Art of the Hustler

September 2, 2011

hustler: n. someone skilled at turning a profit no matter what the enterprise. [The following post is a revised version of my answer to a question re: Career Advice: "How do I become a Hustler?" on Quora] There is a fundamental disconnect between the way most people see a hustler and what a hustler sees [...]

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Embrace Optimism – A Lesson We Can Learn from Jack Layton…

August 23, 2011

In this post I write not about advertising, marketing, business or social media. Instead I would like to dedicate this post to the former leader of the NDP party – Jack Layton. A noble and sincere Canadian whose life was cut short after a long battle with cancer. While I never met Mr.Layton, I have [...]

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[Infographic] Has Content Marketing become Traditional Advertising’s New Competition?

August 12, 2011

The idea of creating and curating informative and relevant content to achieve marketing goals and objectives has recently matured as a powerful marketing tactic. The primary goal of content creation is to build a mailing list or develop a plan that improves your websites search engine ranking. Through frequent and regular content brands and even [...]

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The No Mistake Syndrome is Killing Your Business

August 10, 2011

“I made mistakes, I made some bread I even made a way for them to get ahead“ – Drake “Sometimes when you innovate, you make mistakes. It’s best to admit them quickly and get on with improving your other innovations.” – Steve Jobs The more willing you are to make mistakes the easier it is to [...]

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The Future of Work – What it will look like in 20 years

July 29, 2011

Ten years ago, social networks like Facebook didn’t exist. The idea of being able to call your friend using video chat was a dream rather than a reality. Ten years before that, the Internet was still something that no one quite understood. It was a place where the geeks hung out and a thing the [...]

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Four Websites and Apps That will Change Your Life

July 5, 2011

Out of all the applications and websites in the world how could I choose only four? The list started at 16 and I have narrowed it down to the four websites that I feel are key to my survival. While many great applications and websites didn’t make the cut (Mint.com) there are most certainly others [...]

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Understanding the Group-Buying Reality vs. Perception

June 20, 2011

Groupon. Wag Jag. Team Buy. Living Social. Deal Find. These are just some of the many startups taking advantage of the biggest shifts in e-commerce this century. Some will call it a Group-Buying Boom. Others will claim it’s one of the most significant shifts in e-commerce since paypal. The fact remains, whatever it is you [...]

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More Friend Requests and Less Meeting Requests

June 12, 2011

When talking about Facebook, a question I often get is whether or not you should accept people you aren’t actually friends with. For me, I have no problem accepting a friend request from someone I just met at a conference or at a tweet-up. If you want to be my friend on Facebook, I’ll accept. At [...]

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5 Steps to Generate Awareness Using Facebook

May 3, 2011

The image above was shared by Facebook Marketing Solutions and provides a great guide to how you can generate brand awareness using their website. Save it and feel free to share it with your friends!

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