Self Promotion: How to effectively promote yourself without looking like a shmuck

June 21, 2010

Ten years ago the web was a completely different world. The landscape included only one or two vlogs and an extremely small group of individuals discussing marketing and strategy. Today, we have at our disposal thousands of podcasts, millions of blogs and thousands of those blogs with content focused around social media, branding and marketing. [...]

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Working crazy hours? 5 Ways to keep your Betty Draper Happy

June 14, 2010

Since becoming an adman my lifestyle hasn’t changed at all. I’m still working crazy hours, still loving what I do and still wishing I paid attention during those work-life balance lectures in 2nd year. Instead of taking what I would’ve learned during those lectures and applying it to my life; I’m flying by the seat [...]

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The New ABC – Always Be Connecting.

June 7, 2010

One of the worst things you can teach someone using social media is the original concept of ABC. Always Be Closing. While its a great concept when you’re working at a call center or as a hotshot in the boiler-room. This mindset will do more damage than good when applied to social media and ultimately [...]

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Blog goes down and I got a new job

May 29, 2010

So a few weeks ago my blog was attacked by a nasty little critter called a virus. I’m not quite sure how I got it – But since then, the virus has been removed and the Cool Perspective is back in action. Since the virus I have not written a post so let me give [...]

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Three Quick Lessons from Mom that can Be Applied to Business

May 7, 2010

While  the average son will  make tons of female friends and probably date a few girls in high-school; the one lady who usually leaves the biggest impact goes by the name of Mom. She’s typically the one who teaches us how to treat a lady and is always on your case for leaving the seat [...]

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Ten Powerful Tips so you can Negotiate Like Ari Gold

May 6, 2010

Young entrepreneurs often have the hardest time negotiating because of lack of confidence. We often find ourselves believing that we’re not as smart as someone with years of experience in negotiating and that everything they say is gold. Some individuals will use this to their advantage and leave you scratching your head. Most recently Altego [...]

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Why I’ll take a Jingle in a Commercial over a Song Anyday!

May 5, 2010

Like a catchy song on the radio a great jingle can stick in your head for days. It’s amazing how receptive our memories are to music. I remember when I first heard the Numa-Numa song and did everything I could to get the lyrics out of my head. Or the day I walked outside to [...]

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A Modern-Day AdMans Weekly Wrap-up – 5/02/2010

May 2, 2010

Cool thoughts from around the web… My friend, Jackie Adkins aka the Curbside Marketer had an interesting post and perspective on a golf tournament and how it relates to marketing. If you haven’t checked out his blog in the past this is a great post to start with. As of late I’ve become absorbed by [...]

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Stella Artois uses Facebook Connect to Blow Your Freakin’ Mind

May 2, 2010

Have you ever heard of the playboy, actor, film producer and charmer Jacques D’azur? If so, don’t be caught off guard when I tell you he isn’t actually real. He’s the main character in Stella Artois and The Cannes Film Festivals current marketing campaign. Using social media they were able to create one of the [...]

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