Four Content Marketing Mistakes Even Experts Miss

February 9, 2013

Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and making sales on forums; the digital marketer of today requires a deep toolkit. As a digital strategist by trade, I can’t help but embrace the ongoing [...]

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Hanging Up the Cleats

February 4, 2013

I sent a long text message explanation to my mom and pop I got the same speech when I left 30 Rock My mom like “Why you wanna leave a good job?” My dad like “Do your thing, boy, don’t stop” – Childish Gambino For a little under three years I’ve had the privilege to work with some great colleagues, [...]

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4 Ways to Create a Content Strategy You and Your Customers will Love

January 31, 2013

Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog posts, infographics or videos to go viral, you have to first develop a content strategy and then commit to monitoring and optimizing your content instead of making [...]

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The Ultimate Guide to Marketing Your New iPhone App

January 22, 2013

There are more than 700,000 apps in the Apple App store and more than 200,000 specifically for the iPad. The competition is fierce and there is a lot of duplication in regards to the value propositions for each application. In a cluttered and often saturated market, it’s becoming more and more difficult to stand out [...]

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The Ultimate Rookie or Novice Guide to Content Marketing

January 19, 2013

The idea of developing a variety of different pieces of content as a part of your marketing mix can be an overwhelming concept. Where does content come from? Who creates it? What do I write about? How often do I have to do it? How do I find time? The hesitation is understandable. Content marketing [...]

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10 Challenges for 31 Days of Growth for Your Business

January 15, 2013

Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible. The life of an entrepreneur is filled with struggle. The balancing act of running a business, managing relationships and constantly staying motivated is one heck of a ride. One thing I’ve realized over the last few months is that [...]

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The Best Startup Strategy for Converting Visitors into Website Leads

January 10, 2013

The best strategy for turning website visitors into leads depends on the business and product. I know, I know, you’re extremely grateful that I just provided you with what sounds like a typical marketer answer but let me explain my thinking and a high-level strategic recommendation that will provide you with success.Know your customers problem [...]

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5 Business Lessons from the Fresh Prince of Bel Air

January 5, 2013

A successful entrepreneur strives to constantly bring a fresh perspective to every obstacle and challenge. They recognize their weaknesses and strengths and bring in a wide variety of talents to help their business grow and become as successful as possible. One of the most successful TV Sitcoms in history was the Fresh Prince of Bel [...]

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SEO: The Most Effective Ways to Generate Backlinks for Startups

January 3, 2013

I remember the days when you could submit your site to a handful of directories, create a mediocre microsite with a blog roll, submit a few releases, comment on a few blogspot blogs and suddenly strike gold with your Google Ranking. Those days are far behind us and while it’s difficult to stay up on [...]

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A Look at 2012: A Look at the Man in the Mirror

December 31, 2012

If you’re a fan of MJ or Lil Wayne, you’ve probably heard a song or two about a Mirror. Well, both songs happened to grace my headphones this past week and they cultivated some thoughts about my past, present and future. It just so happens that these thoughts came to my mind going into another [...]

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