A few months back, I read a tweet from someone expressing how upset they were that no one was listening to their tweets. I had mixed feelings about this, at first I wanted to simply tell them to stop whining but on the other hand I wanted to give them a hug. “Listen to me!” – Should be one of the last things you ever tweet when trying to build a solid reputation. Not only does it make you look like a crybaby but it also makes you like childish instead of childlike. If no one is listening one of the following probably can be applied…
You Haven’t Built Real Relationships
A lot of people don’t know what it takes to build a real relationship online and assume its some type of rocket science. Its far from it! Its like a real-life relationship and it ultimately takes time and some work. If you want to build real relationships, treat people the way you would treat them in real life. We must remember when interacting on social media its important to be a human first.
If you’re someone who goes up to complete strangers asking them to join your mafia, then feel free to do so online. Just expect a response similar to that in real life. But instead of being reported to the cops you will be reported for spam. Communicate and show people you actually care. Don’t burn yourself out and most importantly; Dont be a social media hypocrite. No, it won’t be easy. But its the only way to develop trust and a true friendship.
Let Seth Godin put this one into perspective,
If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.
The reason is that you’re boring.
This is an optimistic and very unrealistic outllook but maybe, none of your friends are online! Maybe none of them came online all night and saw your tweet! Maybe none of them received your poke on Facebook! And who knows maybe none of them saw your relationship status change. If that’s the case, try picking up a phone (they do still work).
Remember, if you think people will suddenly just start talking to you online you’re mistaken. No one knows who you are and no one cares until a relationship is established. Be yourself and give more than you take. Social Media and community development is not an event, its a process.