Category: Content Marketing

Most recent posts

It sucks to write this post. I’ve invested thousands into creating Slideshare decks and at one point proclaimed in front of thousands that Slideshare was one of the most underrated yet promising marketing channels for B2B: Since January, I’ve been...

Whether you’re the founder of a new B2B startup, in charge of the marketing side of an enterprise-level B2B company, working at a high-growth startup, or just riding solo as a freelancer, one question will inevitably come up when you...

As we go into a new year it’s important that we think about lead generation. Quarter after quarter sales teams think about how good, bad or ugly their inbound leads have been. We all know the importance of B2B lead...

Surprise. Surprise. Google is once again sending more traffic to publishers than Facebook: And it’s all thanks to Good ol Google AMP. According to Parsely data, traffic from Google AMP has increased 17% while traffic from FB Instant Articles has...

You’ve heard the saying, “Content Is King”. You recognize how essential having a content marketing strategy can be for your B2B or Enterprise startup, yet you haven’t implemented one… Why not? If you follow me, you know I actually preach...

There’s no question that over the last few months LinkedIn has seen new life. The feed is more relevant than ever. The content in front of us is better than ever. And the opportunities for marketers to use LinkedIn as...

How many times have you seen a variation of this idea? Email marketing is 40 times more effective than Facebook and Twitter combined. If you’re reading this post and you work in B2B marketing, probably a lot. Articles, webinars, blog...

It’s likely that you already know that the internet is fueled by content. People are creating more content than ever before. Brands are creating more content than ever before. And the number of social networks, videos, podcasts and blogs trying...

If you’ve been working in marketing long enough, you probably already understand the importance of storytelling. Over the last few years, I’ve studied and committed myself to learning everything I can about the art and science of storytelling. It’s been...