A while back I shared an impressive axe commercial about falling angels. Since then, the brains behind this campaign have taken this execution to a whole new level. You see, a TV ad can only do so much when attempting to blur fantasy and reality. However, technology like augmented reality has provided marketers with a new opportunity to get closer to their customers….
Literally:
About the Author
Ross is a digital strategist and entrepreneur with a passion for technology, marketing and industry disruption. He's been featured in Forbes and currently runs a startup called dreamr which is striving to connect young professionals around the globe with unique social experiences. You can connect with him on Google+ and or Twitter
