E-commerce on Facebook: Coming to a page near you…

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The relationship between social media and the airline industry isn’t exactly filled with lollipops and sugarplums . Its taken quite a beating on a variety of different social networking sites; ranging from YouTube to Twitter. Yet, the industry still embraces the social media shift and continues to be relevant in the social space.

With Facebook as the front runner for social networking sites; everyday marketers are trying to one up each other with an effective campaign. Easyjet, has recently launched an impressive Facebook page dripping with interaction and excellent experience design.

From Adverblog,

Easyjet has recently launched an Holiday Planner within its Facebook fan page. It’s an application that allows fans (yep, you need to become a fan in order to be able to use it…) to plan holidays together with their friends. And very soon they are going to add a feature that will allow people to buy plane tickets directly from the social network, without having to visit the Easyjet website.

Adverblog - EasyJet Facebook Page

As you can see from this screen shot we can no longer limit ourselves to an average fan page. Facebook users spend over three times the amount of time on the social network as they do on any other website and companies are realizing this is an opportunity they can no longer ignore. As marketers, we need look at our fan pages in the same way that we look at our website design.  Focusing on usability and design that will provide fans with a captivating experience but ultimately drive sales.

As of right now Facebook doesn’t have an e-commerce element to its Facebook pages. These pages simply redirect the users from Facebook to the companies website. This may be effective for some brands but when we look at in terms of a digital experience its a broken model. Consumers don’t want distractions when they’re trying to achieve a specific goal. I’m sure Facebook recognizes the benefit this will provide their users but also the opportunity for revenue on their end.

Look out for it.

Cause its coming to a Facebook page near you.

Tagged as: EasyJet, ECommerce on Facebook, Experience Design, Facebook, Facebook Page, Fanpage, FBML, Marketing on Facebook, Predicition, Social Media, Social network, Social network service, Twitter