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In the modern world of business, it is useless to have a facebook page unless you can sell something because of it. Simply having a presence on Facebook isn’t going to result in an increase  of sales. And if time equals money, then its kind of a waste of money to have put time into something that is generating no results.

Now, when we talk about results were not talking about the actual number of fans your facebook page can stack up. Were talking about the number of fans that actual act upon your efforts and do something measurable. Ranging from the level of activity on your fan page to the number of fans who text-to-win. Interaction with your brand which is influenced by your Facebook efforts are what needs to be measured to determine a page successful.

If you have a great product or brand; getting fans isn’t the most difficult task at hand. The difficulty lies in keeping these fans and actually leveraging the environment, technology and tools of a Fan Page to achieve your brands desired results.

Entertainment Strategy

Brands must create a memorable and fun experience that will relate to your brand or businesses image. An example of an entertainment strategy can be seen on the Playboy Fanpage where fans are able to communicate in real-time with some of the playboy models. The Playboy Live Feed is well branded and encourages users to not only become a fan of their page but also RSVP for their next webcast.

Engagement Strategy

Anything that evokes a response from your fans is an extremely effective way to get them engaged. I’ve seen several tactics used to generate fan engagement ranging from contests to simple wordplay games. A tourism page promoting the beautiful New Zealand asked the fans a simple question “the best thing about New Zealand is?” and recieved more than 600 comments and more than 200 likes.

Engage and Ignite Conversation

Education Strategy

When executing an education strategy you must commit to providing your customers information they will find valuable. Increasing your fans knowledge with valuable information and resources about your brand is a one way ticket to making a sale. Not only does it provide you a service in improving your brand identity but it also allows your fans to better understand your brand or business.

Education Strategy implementation can be seen on Ben & Jerry‘s Homemade Ice Cream Fan page where they announced their Chubby Hubby to Hubby ice cream. This simple update demonstrates the culture of the brand and its stance on marriage equality. The result, more than 580 comments and over three thousand likes.

Educating Users on Brand Culture

There are several other strategies that can be used on Facebook depending on your businesses goals. If you have seen any interesting approaches to Facebook feel free to share them in the comments. I’d love to hear what you think…

Tagged as: Ben & Jerry, Branding, Digital Marketing, Digital Strategy, Facebook, Facebook 101, Facebook Strategy, Online Networking, Social Media