Comments on: How to Stop Having Social Media State of Mind

By: TheCoolestCool

TheCoolestCool — Tue, 23 Feb 2010 22:22:54 +0000

Thanks for the reply Jason! First, You're a brave man, I couldn't look at a Big Mac after that movie! And the Filet of Fish…Don't get me started – I still can't go near those bad boys.

Second, A friend of mine was in a similar situation when he started up his clothing company. He had used Facebook as his only source for advertising and this may or may not be the reason he's no longer in business. Either way, Its all good and dandy to have a presence online but if you're not where the clients want you to be – You're in trouble.

Thanks for the comment.

By: Jason P McGee

Jason P McGee — Tue, 23 Feb 2010 13:16:41 +0000

This is a great post and so true. I found myself in a social media state of mind when I started my clothing company. I thought Myspace promotion was going to drive my brand. We learned the hard way nobody cares about a brand they've never heard of over the internet and that we needed to get out in the streets and start working the old school methods of promotion first before we could expect anybody to give us the time of day in the digital arena.

But I have to say, after I watched Super Size Me I had a strong urge to go grab some McDonalds lol.

By: TheCoolestCool

TheCoolestCool — Tue, 23 Feb 2010 07:16:49 +0000

Agreed, a Jay-Z Social Media State of Mind would be pretty epic. I like your suggestion regarding looking at those who have been successful in the industry for many years. One guy that immediately comes to my mind is David Ogilvy. While he's the original Mad-Man its clear that he's been able to push his company constantly to the next level through several fads and trends.

Thanks for the great comment Adam. Definitely got me thinking…

By: Adam Di Stefano

Adam Di Stefano — Tue, 23 Feb 2010 06:21:27 +0000

Ross – this is a great post (and I would pay money to hear Jay-Z do a “Social Media State of Mind” remix).

It's really easy to get caught up in the whirlwind of hype over the “next big thing” and social media is definitely “it” in the marketing world. I think a great way to stay grounded is to look at people who have had a long career in an industry, and have been successful through multiple fads and trends. In the marketing world, these are usually the same people that can look at social media, see its value, but don't necessarily see it as the solution to every single problem.

Look forward to reading more, Ross.